E-commerce Content & Social Media Specialist

Placements24; Greater London; Hybrid; CAD 60,000 - 80,000; Full time

Benefits offered by this job

Hybrid work arrangement

Comprehensive health insurance

Professional development opportunities

Employee discounts on products

Job summary

Placements24 is seeking an versatile E-commerce Content & Social Media Specialist to join its marketing team, located in Canada. You will craft compelling content for our online store and manage social media to drive engagement and sales, with a passion for storytelling and measurable results.

You will develop content strategies, produce high-quality written and visual assets, and execute campaigns across platforms like Instagram, Facebook and Twitter, collaborating with design and marketing

Qualifications

• Bachelor's degree in Marketing, Communications, English, or related field.
• 2-4 years of content creation and social media management, in e-commerce.
• Proven ability to write engaging copy and create compelling visual content.
• Experience with social media management tools and analytics platforms.
• Understanding of SEO principles and their application to content and social media.

Responsibilities

• Develop and execute content strategies for the e-commerce website, including product descriptions, blog posts, and SEO.
• Create, curate, and schedule engaging content for social platforms (Instagram, Facebook, Twitter) to drive traffic.
• Manage social media ad campaigns, optimize budgets and targeting for ROI.
• Monitor social channels, engage with the community, and respond to inquiries professionally.
• Analyze content and social performance using analytics, provide insights to improve engagement and conversions.
• Collaborate with design and marketing teams to produce assets for website and campaigns.

Skills

Content creation

Social media management

Copywriting

SEO

Analytics

Education

Bachelor's degree in Marketing, Communications, English

Tools

Social media management tools

Analytics platforms

Job description

About the Role

Our client is seeking a versatile E-commerce Content & Social Media Specialist to join their marketing team in East London . This role will be instrumental in crafting compelling content for their online store and managing their social media presence to drive engagement and sales. You will be responsible for developing creative content strategies, producing high-quality written and visual assets, and executing social media campaigns that resonate with their target audience. The ideal candidate has a strong understanding of both content marketing and social media dynamics within the e-commerce landscape, with a passion for storytelling and driving measurable results for an online business.

Key Responsibilities

• Develop and execute content strategies for the e-commerce website, including product descriptions, blog posts, and promotional copy, ensuring brand consistency and SEO optimization.
• Create, curate, and schedule engaging content for various social media platforms (e.g., Instagram , Facebook , Twitter), focusing on driving traffic and interaction.
• Manage social media advertising campaigns, working with the marketing team to optimize budgets and targeting for maximum ROI.
• Monitor social media channels, engage with the community, and respond to customer inquiries promptly and professionally.
• Analyze content and social media performance using analytics tools, providing insights to improve engagement, conversion rates, and overall campaign effectiveness for the online store.
• Collaborate with design and marketing teams to produce visually appealing assets for both the website and social media campaigns.

Requirements

• Bachelor's degree in Marketing, Communications, English, or a related field.
• 2-4 years of experience in content creation and social media management, with a focus on e-commerce.
• Proven ability to write engaging copy and create compelling visual content.
• Experience with social media management tools and analytics platforms.
• Understanding of SEO principles and their application to website content and social media.
• Excellent organizational skills, attention to detail, and ability to manage multiple projects in a fast-paced environment.

Benefits

• Competitive annual salary and potential for bonuses.
• Hybrid work arrangement offering flexibility.
• Comprehensive health and dental insurance.
• Opportunities for professional development and continuous learning in digital marketing.
• Employee discounts on products from our client's e-commerce store.