E-commerce Growth Lead (Remote + Equity)

PuraVero Home Filtration; Greater London; Hybrid; GBP 50,000 - 75,000; Full time

Benefits offered by this job

Equity incentive

Remote or hybrid working (UK)

In-person team days in London

Job summary

PuraVero is expanding its e-commerce channel and seeking a hands-on leader to own the UK store end to end. You’ll manage revenue, paid campaigns, creative direction, the WooCommerce store, and email/SMS retention to drive growth. You’ll collaborate directly with the founder and freelance creators, with potential to scale to the US later.

Remote or hybrid working across the UK, with regular in‑person days in London, and a clear path to equity incentives for high performance.

Qualifications

• 4+ years growing a direct-to-consumer e-commerce brand, in‑house or at a performance agency.
• Record of scaling paid social profitably for a high‑ticket, considered purchase.
• Hands‑on skills in store conversion (WooCommerce or Shopify), GA4, and email and SMS automation.

Responsibilities

• Plan, run and scale Meta and Google campaigns yourself, to a contribution-margin target.
• Set the creative strategy and testing roadmap: angles, hooks, offers and formats.
• Own the conversion rate of the WooCommerce store: product pages, landing pages, checkout, and reviews.
• Build email and SMS flows to turn first purchases into repeat orders and referrals.
• Help test demand in new markets beyond the UK when time is right.
• Own tracking, attribution and a weekly scorecard: CAC, conversion rate, AOV, CM and repeat rate.
• Keep all publications within brand voice and product claims.

Skills

Direct-to-consumer e-commerce

Paid social growth

UK/US market experience

Creative judgment

Unit economics

Store conversion optimization

GA4

AI tooling usage

Tools

WooCommerce

Shopify

GA4

Job description

PuraVero is expanding its e-commerce channel and seeking a hands-on leader to own the UK store end to end. You’ll manage revenue, paid campaigns, creative direction, the WooCommerce store, and email/SMS retention to drive growth. You’ll collaborate directly with the founder and freelance creators, with potential to scale to the US later.

Remote or hybrid working across the UK, with regular in‑person days in London, and a clear path to equity incentives for high performance.