E-commerce Growth Manager

PuraVero Home Filtration; Greater London; Hybrid; GBP 50,000 - 75,000; Full time

Benefits offered by this job

Equity incentive

Remote or hybrid working (UK)

In-person team days in London

Job summary

PuraVero is expanding its e-commerce channel and seeking a hands-on leader to own the UK store end to end. You’ll manage revenue, paid campaigns, creative direction, the WooCommerce store, and email/SMS retention to drive growth. You’ll collaborate directly with the founder and freelance creators, with potential to scale to the US later.

Remote or hybrid working across the UK, with regular in‑person days in London, and a clear path to equity incentives for high performance.

Qualifications

• 4+ years growing a direct-to-consumer e-commerce brand, in‑house or at a performance agency.
• Record of scaling paid social profitably for a high‑ticket, considered purchase.
• Hands‑on skills in store conversion (WooCommerce or Shopify), GA4, and email and SMS automation.

Responsibilities

• Plan, run and scale Meta and Google campaigns yourself, to a contribution-margin target.
• Set the creative strategy and testing roadmap: angles, hooks, offers and formats.
• Own the conversion rate of the WooCommerce store: product pages, landing pages, checkout, and reviews.
• Build email and SMS flows to turn first purchases into repeat orders and referrals.
• Help test demand in new markets beyond the UK when time is right.
• Own tracking, attribution and a weekly scorecard: CAC, conversion rate, AOV, CM and repeat rate.
• Keep all publications within brand voice and product claims.

Skills

Direct-to-consumer e-commerce

Paid social growth

UK/US market experience

Creative judgment

Unit economics

Store conversion optimization

GA4

AI tooling usage

Tools

WooCommerce

Shopify

GA4

Job description

PuraVero makes premium whole-house water filters. One system sits where the water enters the home, so every tap, shower and appliance gets filtered water, with added limescale protection and no salt.

We were founded in 2024. Our PureLine range is designed and assembled in the UK from US and German components, and backed by a 5-year hardware warranty and a 90-day money-back guarantee.

Until now, most customers have bought through a consultation and professional installation. Our new online store lets people buy a PureLine system direct, and we expect e-commerce to become our largest channel.

The role

You will own PuraVero's e-commerce channel end to end: the revenue number, the ad accounts, the creative and the store.

We want one person who sets the creative direction and runs the performance. On paid social the creative does most of the targeting, so splitting those two jobs slows everything down. You decide what we say and show, then prove it with the numbers.

This is a hands‑on role. You will work directly with the founder and direct freelance creators, editors and our web developer. The job is to scale the UK store first. Other markets, starting with the US, may follow.

What you'll do

• Paid acquisition. Plan, run and scale our Meta and Google campaigns yourself, to a contribution-margin target rather than platform ROAS. Open new channels when the numbers justify it.
• Creative direction. Set the creative strategy and testing roadmap: angles, hooks, offers and formats. Brief and direct creators, editors and designers, and use AI tools to produce and iterate faster.
• Store and conversion. Own the conversion rate of our WooCommerce store: product pages, landing pages, checkout, payment plans, reviews and A/B tests.
• Retention. Build the email and SMS flows that turn a first purchase into replacement-filter orders and referrals.
• New markets. Help test demand outside the UK when the time is right.
• Numbers. Own tracking, attribution and a weekly scorecard: customer acquisition cost, conversion rate, average order value, contribution margin and repeat rate.
• Brand. Keep everything we publish inside our brand voice and our rules on product claims.

What we’re looking for

• 4+ years growing a direct-to-consumer e-commerce brand, in‑house or at a performance agency, with your own hands in the ad accounts.
• A record of scaling paid social profitably for a high‑ticket, considered purchase. Home, wellness or hardware experience is a plus.
• Creative judgment you can show: ads you conceived or directed, and what they did.
• Commercial thinking. You are comfortable with unit economics and contribution margin, not only ROAS.
• Hands‑on skills in store conversion (WooCommerce or Shopify), GA4, and email and SMS automation.
• Excellent with AI. You use AI image, video and copy production tools and automated workflows every day, and can show what you’ve made with them.
• A big plus if you’ve started or run your own brand or business.
• Experience selling to US consumers is a plus.
• You like owning a number, you welcome direct feedback, and you work well remotely.

What we offer

• £50,000–£75,000 a year, depending on experience.
• A performance bonus tied to e-commerce revenue and margin targets.
• An equity incentive.
• Remote or hybrid working: anywhere in the UK, with in‑person team days in London every fortnight.
• Full ownership of the channel, with a direct line to the founder.