E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND

JR United Kingdom; Watford; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading sports lifestyle brand seeks an E-Commerce & Digital Marketing Manager to drive UK & EU growth. The ideal candidate will be tech-savvy, creative, and have a data-driven approach to managing online sales and marketing strategies, with a focus on Paid Social. This role offers a unique opportunity to make significant contributions to a revitalized and iconic basketball brand.

Qualifications

• 4+ years in e-commerce or digital marketing, sportswear/footwear preferred.
• Proven success in Paid Social campaigns on Meta, TikTok, and Pinterest.
• Deep experience with Shopify/Shopify+.

Responsibilities

• Oversee e-commerce site development, optimizing user experience and product launches.
• Plan and optimize Paid Social campaigns across multiple platforms.
• Coordinate inventory for key launches and promotions.

Skills

E-commerce strategy

Paid Social

Performance marketing mindset

Inventory Management

Tools

Shopify

Google Analytics

Meta Business Suite

Ads Manager

Job description

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E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND, watford, hertfordshire

Client: House Of Fashion Associates

Location: watford, hertfordshire, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

Central Manchester

Head Office Based

D2C - Basketball brand

The legendary AND1 basketball brand is back.

We’re on the hunt for a tech-savvy, data-driven, and creative E-Commerce & Digital Marketing Manager to supercharge D2C growth across the UK & EU.

If you're an expert in Paid Social and e-commerce strategy, this is your chance to make a major impact on an iconic basketball lifestyle brand.

What You’ll Do:

• Website Management: Oversee e-commerce site development with 3rd-party devs, optimize navigation, collections, UX, and product launches, align online product drops with inventory & marketing priorities.
• Digital Marketing & Paid Social: Plan, launch & optimize Paid Social campaigns (Meta, TikTok, Pinterest), run A/B tests, audience segmentation, bidding strategies, monitor metrics, deliver insights, and manage budgets, collaborate with creative/content teams, deliver performance reports & sales forecasts, manage marketing calendar and online trading budget, track trends.
• Inventory Management: Coordinate inventory with merchandising and logistics teams, ensure site readiness for key launches and promos.

What You’ll Bring:

• 4+ years in e-commerce or digital marketing (sportswear or footwear ideal).
• Proven success in Paid Social: Meta Ads, TikTok Ads, Pinterest.
• Deep experience with Shopify/Shopify+.
• Skilled in Google Analytics, Ads Manager, Meta Business Suite.
• Strong performance marketing mindset (ROI, conversions, CPL).