E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND

JR United Kingdom; Basingstoke; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading company is seeking a tech-savvy E-Commerce & Digital Marketing Manager for a dynamic role focused on accelerating D2C growth for an iconic basketball lifestyle brand. With a central office in Manchester, you will manage the brand's e-commerce strategy and lead innovative digital marketing campaigns across various platforms. This role offers an exciting opportunity to make an impact within the sportswear sector, where your expertise in Paid Social and e-commerce will be instrumental.

Qualifications

• 4+ years in e-commerce or digital marketing, preferably in sportswear or footwear.
• Proven success in Paid Social: Meta Ads, TikTok Ads, Pinterest.
• Deep experience with Shopify/Shopify+.

Responsibilities

• Oversee e-commerce site development with third-party developers.
• Plan, launch, and optimize paid social campaigns.
• Coordinate inventory with merchandising and logistics teams.

Skills

E-commerce

Digital Marketing

Paid Social

Data Analysis

Performance Marketing

Tools

Shopify

Google Analytics

Meta Ads Manager

Meta Business Suite

Job description

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E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND, basingstoke

Client: House Of Fashion Associates

Location: Central Manchester

Job Category: Other

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EU work permit required: Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

This position is based in Central Manchester at the Head Office.

The role involves managing the D2C basketball brand, AND1, which is making a comeback.

We’re seeking a tech-savvy, data-driven, and creative E-Commerce & Digital Marketing Manager to accelerate D2C growth across the UK & EU.

If you are an expert in Paid Social and e-commerce strategy, this is your opportunity to significantly impact an iconic basketball lifestyle brand.

What You’ll Do:

• Website Management: Oversee e-commerce site development with third-party developers, optimize navigation, collections, UX, and product launches, and align online product drops with inventory & marketing priorities.
• Digital Marketing & Paid Social: Plan, launch, and optimize paid social campaigns (Meta, TikTok, Pinterest), run A/B tests, audience segmentation, bidding strategies, monitor metrics, deliver insights, manage budgets, collaborate with creative/content teams, deliver performance reports and sales forecasts, manage marketing calendar and online trading budget, and stay ahead of trends.
• Inventory Management: Coordinate inventory with merchandising and logistics teams, ensure site readiness ahead of key launches and promotions.

What You’ll Bring:

• 4+ years in e-commerce or digital marketing, preferably in sportswear or footwear.
• Proven success in Paid Social: Meta Ads, TikTok Ads, Pinterest.
• Deep experience with Shopify/Shopify+.
• Skilled in Google Analytics, Ads Manager, Meta Business Suite.
• Strong performance marketing mindset focusing on ROI, conversions, and CPL.