E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND

JR United Kingdom; London; On-site; GBP 45,000 - 75,000; Full time

Job summary

A renowned basketball brand seeks an E-Commerce & Digital Marketing Manager in London. The successful candidate will drive growth across the UK & EU, managing digital marketing strategies and website performance with a strong focus on Paid Social campaigns. This is an exciting opportunity to influence the future of a legendary brand while working with a talented team of creative professionals.

Qualifications

• 4+ years in e-commerce or digital marketing, preferably in sportswear.
• Proven experience in managing Paid Social campaigns.
• Deep experience with e-commerce platforms like Shopify.

Responsibilities

• Oversee e-commerce site development and optimize user experience.
• Plan and optimize Paid Social campaigns across various platforms.
• Coordinate with merchandising and logistics teams for inventory management.

Skills

E-commerce

Digital Marketing

Paid Social

Performance Marketing

Google Analytics

Tools

Shopify

Meta Ads Manager

Google Ads

Job description

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E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND, West London

Client: House Of Fashion Associates

Location: West London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

Location: Central Manchester, Head Office Based

Brand: D2C - Basketball brand, the legendary AND1 basketball brand is back

We’re seeking a tech-savvy, data-driven, and creative E-Commerce & Digital Marketing Manager to supercharge D2C growth across the UK & EU.

If you’re an expert in Paid Social and e-commerce strategy, this is your chance to make a significant impact on an iconic basketball lifestyle brand.

What You’ll Do:

• Website Management: Oversee e-commerce site development with 3rd-party developers, optimize navigation, collections, UX, and product launches, align online product drops with inventory & marketing priorities.
• Digital Marketing & Paid Social: Plan, launch, & optimize Paid Social campaigns (Meta, TikTok, Pinterest), run A/B tests, audience segmentation, bidding strategies, monitor metrics, deliver insights, manage budgets, collaborate with creative/content teams, deliver performance reports & sales forecasts, manage marketing calendar and online trading budget, stay ahead of trends.
• Inventory Management: Coordinate inventory with merchandising and logistics teams, ensure site readiness for key launches and promos.

What You’ll Bring:

• 4+ years in e-commerce or digital marketing (sportswear or footwear preferred)
• Proven success in Paid Social: Meta Ads, TikTok Ads, Pinterest
• Deep experience with Shopify/Shopify+
• Skilled in Google Analytics, Ads Manager, Meta Business Suite
• Strong performance marketing mindset (ROI, conversions, CPL)