E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND

JR United Kingdom; Basildon; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading D2C basketball brand is seeking a data-driven E-Commerce Digital Marketing Manager to enhance growth across the UK and EU. This role involves overseeing e-commerce development, managing digital marketing campaigns, and coordinating inventory for product launches. Ideal candidates will have substantial experience in paid social advertising and e-commerce strategies.

Qualifications

• 4+ years in e-commerce or digital marketing, ideally in sportswear or footwear.
• Proven success in Paid Social advertising.
• Experience with Shopify and Google Analytics.

Responsibilities

• Oversee e-commerce site development and optimize navigation.
• Plan and optimize digital marketing campaigns on various platforms.
• Coordinate inventory management for product launches.

Skills

E-commerce management

Digital Marketing

Paid Social Advertising

Data analysis

Performance marketing

Tools

Shopify

Google Analytics

Meta Ads

TikTok Ads

Pinterest Ads

Job description

Social network you want to login/join with:

E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND, basildon

Client:

House Of Fashion Associates

Location:

basildon, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

This role is based in Central Manchester, with the head office located there. The company is a D2C basketball brand, and the legendary AND1 basketball brand is making a comeback.

We’re seeking a tech-savvy, data-driven, and creative E-Commerce & Digital Marketing Manager to boost D2C growth across the UK & EU. If you are an expert in Paid Social and e-commerce strategy, this is your opportunity to impact an iconic basketball lifestyle brand.

What You’ll Do:

• Website Management: Oversee e-commerce site development with third-party developers; optimize navigation, collections, UX, and product launches; align online product drops with inventory & marketing priorities.
• Digital Marketing & Paid Social: Plan, launch & optimize campaigns on Meta, TikTok, Pinterest; run A/B tests, audience segmentation, and bidding strategies; monitor metrics, deliver insights, and manage budgets; collaborate with creative/content teams; deliver performance reports & sales forecasts; manage marketing calendar and online trading budget; stay ahead of trends.
• Inventory Management: Coordinate inventory with merchandising and logistics teams; ensure site readiness for key launches and promotions.

What You’ll Bring:

• 4+ years in e-commerce or digital marketing, preferably in sportswear or footwear.
• Proven success in Paid Social advertising on platforms like Meta Ads, TikTok Ads, Pinterest.
• Deep experience with Shopify/Shopify+.
• Skilled in Google Analytics, Ads Manager, Meta Business Suite.
• Strong performance marketing mindset focusing on ROI, conversions, and CPL.