E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND

JR United Kingdom; Guildford; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company in the sportswear industry is looking for a talented E-Commerce & Digital Marketing Manager to drive D2C growth across the UK and EU. This role involves managing the e-commerce site, optimizing digital marketing strategies, and collaborating with various teams to enhance user experience and maximize sales. The ideal candidate will bring a strong background in e-commerce, proven success in Paid Social ads and experience with Shopify, aiming to impact a legendary basketball brand's growth.

Qualifications

• 4+ years in e-commerce or digital marketing, preferably in sportswear.
• Proven success in Meta Ads, TikTok Ads, and Pinterest.
• Skilled in performance marketing with a focus on ROI and conversions.

Responsibilities

• Oversee e-commerce site development and optimize user experience.
• Plan and optimize Paid Social campaigns, monitor metrics and budgets.
• Coordinate inventory with merchandising and logistics teams.

Skills

E-commerce

Digital Marketing

Paid Social

ROI

Conversions

Tools

Shopify

Google Analytics

Meta Business Suite

Job description

Social network you want to login/join with:

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Client:

House Of Fashion Associates

Location:

Guildford, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

Location: Central Manchester

Head Office Based

D2C - Basketball brand

The legendary AND1 basketball brand is back.

We’re looking for a tech-savvy, data-driven, and creative E-Commerce & Digital Marketing Manager to supercharge D2C growth across the UK & EU.

If you're an expert in Paid Social and e-commerce strategy, this is your chance to make a major impact on an iconic basketball lifestyle brand.

What You’ll Do:

• Website Management: Oversee e-commerce site development with 3rd-party developers, optimize navigation, collections, UX, and product launches, and align online product drops with inventory & marketing priorities.
• Digital Marketing & Paid Social: Plan, launch, and optimize Paid Social campaigns (Meta, TikTok, Pinterest), run A/B tests, audience segmentation, and bidding strategies, monitor metrics, deliver insights, and manage budgets, collaborate with creative/content teams, deliver performance reports & sales forecasts, manage marketing calendar and online trading budget, and track trends.
• Inventory Management: Coordinate inventory with merchandising and logistics teams, ensure site readiness ahead of key launches and promotions.

What You’ll Bring:

• 4+ years in e-commerce or digital marketing (sportswear or footwear experience preferred).
• Proven success in Paid Social: Meta Ads, TikTok Ads, Pinterest.
• Deep experience with Shopify/Shopify+.
• Skilled in Google Analytics, Ads Manager, Meta Business Suite.
• Strong performance marketing mindset (ROI, conversions, CPL).