E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND

JR United Kingdom; Slough; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading basketball brand is seeking an E-Commerce Digital Marketing Manager to drive D2C growth across the UK and EU. This role involves overseeing digital marketing strategies, managing e-commerce operations, and optimizing Paid Social campaigns to enhance brand visibility and sales. Ideal candidates will possess a strong performance marketing mindset and at least 4 years of experience in the digital marketing sector.

Qualifications

• At least 4 years of experience in e-commerce or digital marketing.
• Proven success with Paid Social platforms.
• Deep experience with Shopify/Shopify+.

Responsibilities

• Oversee e-commerce site development, optimize user experience and product launches.
• Plan and optimize Paid Social campaigns and manage budgets.
• Coordinate inventory management with merchandising and logistics.

Skills

Paid Social

E-commerce Strategy

Data-Driven Marketing

Audience Segmentation

ROI Optimization

Tools

Google Analytics

Meta Ads Manager

Shopify

Job description

Job Title:

E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND, Slough

Client:

House Of Fashion Associates

Location:

Slough, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

The role is based in Central Manchester, at the Head Office. The company is a D2C basketball brand, reviving the legendary AND1 basketball brand. We are seeking a tech-savvy, data-driven, and creative E-Commerce & Digital Marketing Manager to accelerate D2C growth across the UK & EU.

If you are an expert in Paid Social and e-commerce strategy, this is an excellent opportunity to impact an iconic basketball lifestyle brand.

Responsibilities:

• Website Management: Oversee e-commerce site development with third-party developers, optimize navigation, collections, UX, and product launches, and align online product drops with inventory & marketing priorities.
• Digital Marketing & Paid Social: Plan, launch, and optimize Paid Social campaigns (Meta, TikTok, Pinterest), run A/B tests, audience segmentation, bidding strategies, monitor metrics, deliver insights, manage budgets, collaborate with creative/content teams, and deliver performance reports and sales forecasts.
• Inventory Management: Coordinate inventory with merchandising and logistics teams, and ensure site readiness for key launches and promotions.

Requirements:

• At least 4 years of experience in e-commerce or digital marketing, preferably in sportswear or footwear.
• Proven success in Paid Social platforms such as Meta Ads, TikTok Ads, Pinterest.
• Deep experience with Shopify/Shopify+.
• Proficiency with Google Analytics, Ads Manager, Meta Business Suite.
• Strong performance marketing mindset focusing on ROI, conversions, and CPL.