E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND

JR United Kingdom; Cambridge; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading D2C basketball brand is seeking a tech-savvy E-Commerce & Digital Marketing Manager to drive growth across the UK & EU. This role involves managing website development, digital marketing strategies, and inventory coordination. Candidates should have proven experience in e-commerce, particularly with Paid Social and a strong performance marketing mindset.

Qualifications

• 4+ years in e-commerce or digital marketing, ideally in sportswear or footwear.
• Deep experience with Paid Social platforms.
• Skilled in Google Analytics and Ads Manager.

Responsibilities

• Oversee e-commerce site development and optimization.
• Plan and launch Paid Social campaigns.
• Coordinate inventory with merchandising and logistics teams.

Skills

E-commerce

Digital Marketing

Paid Social

Performance Marketing

Tools

Shopify

Google Analytics

Meta Ads

TikTok Ads

Pinterest

Job description

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Client:

House Of Fashion Associates

Location:

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

Central Manchester

Head Office Based

D2C - Basketball brand

The legendary AND1 basketball brand is back.

We’re on the hunt for a tech-savvy, data-driven, and creative E-Commerce & Digital Marketing Manager to supercharge D2C growth across the UK & EU.

If you're an expert in Paid Social and e-commerce strategy, this is your chance to make a major impact on an iconic basketball lifestyle brand.

What You’ll Do:

Website Management:

• Oversee e-commerce site development with 3rd-party developers
• Optimize navigation, collections, UX, and product launches
• Align online product drops with inventory & marketing priorities

Digital Marketing & Paid Social:

• Plan, launch, & optimize Paid Social campaigns (Meta, TikTok, Pinterest)
• Run A/B tests, audience segmentation, and bidding strategies
• Monitor metrics, deliver insights, and manage budgets
• Collaborate with creative/content teams to ensure ad impact
• Deliver clear performance reports & sales forecasts
• Manage marketing calendar and online trading budget
• Track trends to stay ahead of the curve

Inventory Management:

• Coordinate inventory with merchandising and logistics teams
• Ensure site readiness ahead of key launches and promos

What You’ll Bring:

• 4+ years in e-commerce or digital marketing (sportswear or footwear ideal)
• Proven success in Paid Social: Meta Ads, TikTok Ads, Pinterest
• Deep experience with Shopify/Shopify+
• Skilled in Google Analytics, Ads Manager, Meta Business Suite
• Strong performance marketing mindset (ROI, conversions, CPL)