E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND

JR United Kingdom; Milton Keynes; On-site; GBP 40,000 - 65,000; Full time

Job summary

A leading company is seeking a creative E-Commerce & Digital Marketing Manager to boost D2C growth for the iconic AND1 basketball brand across the UK & EU. This pivotal role involves overseeing website management, driving digital marketing strategies, and coordinating inventory with merchandising teams, making a significant impact in the sports lifestyle sector.

Qualifications

• 4+ years in e-commerce or digital marketing, ideally sportswear or footwear.
• Proven success in Paid Social (Meta, TikTok, Pinterest).
• Deep experience with Shopify.

Responsibilities

• Oversee e-commerce site development; optimize navigation and launches.
• Plan, launch & optimize Paid Social campaigns; manage budgets.
• Coordinate inventory with merchandising and logistics teams.

Skills

Paid Social

E-commerce strategy

Digital Marketing

Analytics

Inventory Management

Tools

Shopify

Google Analytics

Ads Manager

Meta Business Suite

Job description

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Client:

House Of Fashion Associates

Location:

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

Central Manchester

Head Office Based

D2C - Basketball brand

The legendary AND1 basketball brand is back.

We’re on the hunt for a tech-savvy, data-driven, and creative E-Commerce & Digital Marketing Manager to supercharge D2C growth across the UK & EU.

If you're an expert in Paid Social and e-commerce strategy, this is your chance to make a major impact on an iconic basketball lifestyle brand.

What You’ll Do:

• Website Management: Oversee e-commerce site development with 3rd-party devs; optimise navigation, collections, UX, and product launches; align online product drops with inventory & marketing priorities.
• Digital Marketing & Paid Social: Plan, launch & optimise Paid Social campaigns (Meta, TikTok, Pinterest); run A/B tests, audience segmentation, and bidding strategies; monitor metrics, deliver insights, and manage budgets; collaborate with creative/content teams; deliver performance reports & sales forecasts; manage marketing calendar and online trading budget; track trends.
• Inventory Management: Coordinate inventory with merchandising and logistics teams; ensure site readiness ahead of key launches and promos.

What You’ll Bring:

• 4+ years in e-commerce or digital marketing (sportswear or footwear ideal).
• Proven success in Paid Social: Meta Ads, TikTok Ads, Pinterest.
• Deep experience with Shopify/Shopify+.
• Skilled in Google Analytics, Ads Manager, Meta Business Suite.
• Strong performance marketing mindset (ROI, conversions, CPL).