E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND

JR United Kingdom; High Wycombe; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading sportswear brand seeks an experienced E-Commerce Digital Marketing Manager to drive D2C growth. This role involves managing website development, digital marketing strategies, and paid social campaigns to enhance brand performance across the UK and EU. Ideal candidates will blend creativity with data-driven strategies, leveraging 4+ years in e-commerce or digital marketing.

Qualifications

• 4+ years in e-commerce or digital marketing, ideally in sportswear or footwear.
• Proven success with Paid Social platforms (Meta, TikTok, Pinterest).
• Deep experience with e-commerce tools like Shopify.

Responsibilities

• Oversee e-commerce site development and optimize user experience.
• Plan, launch, and optimize paid social campaigns across platforms.
• Coordinate inventory management with merchandising and logistics teams.

Skills

E-commerce strategy

Paid Social Campaign Management

Performance Marketing

Audience Segmentation

Google Analytics

Tools

Shopify

Job description

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E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND, high wycombe

Client: House Of Fashion Associates

Location: high wycombe, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

Central Manchester

Head Office Based

D2C - Basketball brand

The legendary AND1 basketball brand is back.

We’re on the hunt for a tech-savvy, data-driven, and creative E-Commerce & Digital Marketing Manager to supercharge D2C growth across the UK & EU.

If you're an expert in Paid Social and e-commerce strategy, this is your chance to make a major impact on an iconic basketball lifestyle brand.

What You’ll Do:

Website Management:

• Oversee e-commerce site development with 3rd-party developers
• Optimize navigation, collections, UX, and product launches
• Align online product drops with inventory & marketing priorities

Digital Marketing & Paid Social:

• Plan, launch & optimize Paid Social campaigns (Meta, TikTok, Pinterest)
• Run A/B tests, audience segmentation, and bidding strategies
• Monitor metrics, deliver insights, and manage budgets
• Collaborate with creative/content teams to ensure ad impact
• Deliver clear performance reports & sales forecasts
• Manage marketing calendar and online trading budget
• Track trends to stay ahead of the curve

Inventory Management:

• Coordinate inventory with merchandising and logistics teams
• Ensure site readiness ahead of key launches and promos

What You’ll Bring:

• 4+ years in e-commerce or digital marketing (sportswear or footwear ideal)
• Proven success in Paid Social: Meta Ads, TikTok Ads, Pinterest
• Deep experience with Shopify/Shopify+
• Skilled in Google Analytics, Ads Manager, Meta Business Suite
• Strong performance marketing mindset (ROI, conversions, CPL)