E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND

JR United Kingdom; Swindon; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading brand is seeking an E-Commerce Digital Marketing Manager to enhance its D2C growth across the UK & EU. This role demands a tech-savvy professional with expertise in Paid Social strategies and a strong background in e-commerce, specifically in sportswear. You'll manage website development, drive digital marketing efforts, and ensure optimal inventory handling while delivering impactful campaigns.

Qualifications

• 4+ years in e-commerce or digital marketing experience.
• Proven success in managing Paid Social campaigns.
• Deep experience with Shopify/Shopify+.

Responsibilities

• Oversee e-commerce site development and optimization.
• Plan, launch & optimize Paid Social campaigns.
• Coordinate inventory with merchandising and logistics teams.

Skills

E-commerce

Digital Marketing

Paid Social

Tools

Shopify

Google Analytics

Meta Ads Manager

Meta Business Suite

Job description

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E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND, Swindon, Wiltshire

Client:

House Of Fashion Associates

Location:

Swindon, Wiltshire, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

Central Manchester

Head Office Based

D2C - Basketball brand

The legendary AND1 basketball brand is back.

We’re on the hunt for a tech-savvy, data-driven, and creative E-Commerce & Digital Marketing Manager to supercharge D2C growth across the UK & EU.

If you're an expert in Paid Social and e-commerce strategy, this is your chance to make a major impact on an iconic basketball lifestyle brand.

What You’ll Do:

• Website Management:
• Oversee e-commerce site development with 3rd-party developers
• Optimize navigation, collections, UX, and product launches
• Align online product drops with inventory & marketing priorities
• Digital Marketing & Paid Social:
• Plan, launch & optimize Paid Social campaigns (Meta, TikTok, Pinterest)
• Run A/B tests, audience segmentation, and bidding strategies
• Monitor metrics, deliver insights, and manage budgets
• Collaborate with creative/content teams to ensure ad impact
• Deliver clear performance reports & sales forecasts
• Manage marketing calendar and online trading budget
• Track trends to stay ahead of the curve
• Inventory Management:
• Coordinate inventory with merchandising and logistics teams
• Ensure site readiness ahead of key launches and promos

What You’ll Bring:

• 4+ years in e-commerce or digital marketing (sportswear or footwear ideal)
• Proven success in Paid Social: Meta Ads, TikTok Ads, Pinterest
• Deep experience with Shopify/Shopify+
• Skilled in Google Analytics, Ads Manager, Meta Business Suite
• Strong performance marketing mindset (ROI, conversions, CPL)