E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND

JR United Kingdom; Maidstone; On-site; GBP 40,000 - 60,000; Full time

Job description

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E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND, Maidstone

Client: House Of Fashion Associates

Location: Maidstone, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

This role is based in central Manchester at the Head Office, working for a D2C basketball brand. The legendary AND1 basketball brand is making a comeback, and we are seeking a tech-savvy, data-driven, and creative E-Commerce & Digital Marketing Manager to accelerate D2C growth across the UK & EU.

If you are an expert in Paid Social and e-commerce strategy, this is your opportunity to significantly impact an iconic basketball lifestyle brand.

What You’ll Do:

• Website Management: Oversee e-commerce site development with third-party developers; optimize navigation, collections, UX, and product launches; align online product drops with inventory and marketing priorities.
• Digital Marketing & Paid Social: Plan, launch, and optimize paid social campaigns (Meta, TikTok, Pinterest); run A/B tests, audience segmentation, and bidding strategies; monitor metrics, deliver insights, and manage budgets; collaborate with creative/content teams; deliver performance reports and sales forecasts; manage marketing calendar and online trading budget; stay ahead of trends.
• Inventory Management: Coordinate inventory with merchandising and logistics teams; ensure site readiness for key launches and promotions.

What You’ll Bring:

• 4+ years in e-commerce or digital marketing, preferably in sportswear or footwear.
• Proven success in Paid Social advertising on Meta, TikTok, Pinterest.
• Deep experience with Shopify/Shopify+.
• Skilled in Google Analytics, Ads Manager, Meta Business Suite.
• Strong performance marketing mindset focused on ROI, conversions, and CPL.