E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND

JR United Kingdom; Brighton; On-site; GBP 40,000 - 65,000; Full time

Job summary

A leading company in the basketball lifestyle sector is looking for a tech-savvy E-Commerce Digital Marketing Manager. This role focuses on driving D2C growth through strategic paid social marketing and overseeing e-commerce site management. Candidates should have a strong background in digital marketing with a focus on performance and ROI.

Qualifications

• 4+ years in e-commerce or digital marketing, preferably in sportswear.
• Proven success in Paid Social advertising.
• Deep experience with Shopify.
• Strong performance marketing mindset.

Responsibilities

• Oversee e-commerce site development with third-party developers.
• Plan, launch, and optimize paid social campaigns.
• Coordinate inventory with merchandising and logistics teams.

Skills

Data-driven

E-commerce strategy

Digital Marketing

Paid Social

Performance Marketing

Tools

Shopify/Shopify+

Google Analytics

Google Ads Manager

Meta Business Suite

Job description

Social network you want to login/join with:

E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND, Brighton

Client:

House Of Fashion Associates

Location:

Brighton, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

This role is based in Central Manchester, at the Head Office, for a D2C basketball brand. The legendary AND1 basketball brand is back, and we’re looking for a tech-savvy, data-driven, and creative E-Commerce & Digital Marketing Manager to drive D2C growth across the UK & EU.

If you're an expert in Paid Social and e-commerce strategy, this is your chance to make a significant impact on an iconic basketball lifestyle brand.

What You’ll Do:

• Website Management: Oversee e-commerce site development with third-party developers, optimize navigation, collections, UX, and product launches, and align online product drops with inventory & marketing priorities.
• Digital Marketing & Paid Social: Plan, launch, and optimize paid social campaigns (Meta, TikTok, Pinterest), run A/B tests, audience segmentation, and bidding strategies, monitor metrics, deliver insights, manage budgets, collaborate with creative/content teams, deliver performance reports & sales forecasts, manage marketing calendar and online trading budget, and stay ahead of trends.
• Inventory Management: Coordinate inventory with merchandising and logistics teams, ensure site readiness for key launches and promotions.

What You’ll Bring:

• 4+ years in e-commerce or digital marketing, preferably in sportswear or footwear.
• Proven success in Paid Social advertising: Meta Ads, TikTok Ads, Pinterest.
• Deep experience with Shopify/Shopify+.
• Skilled in Google Analytics, Ads Manager, Meta Business Suite.
• Strong performance marketing mindset focused on ROI, conversions, and CPL.