E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND

JR United Kingdom; Northampton; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading company is seeking an E-Commerce Digital Marketing Manager for an iconic basketball brand. This role focuses on accelerating D2C growth through effective digital marketing strategies. Ideal candidates will have extensive experience in e-commerce and a proven track record in paid social campaigns across various platforms.

Qualifications

• 4+ years in e-commerce or digital marketing, preferably in sportswear or footwear.
• Proven success in Paid Social: Meta Ads, TikTok Ads, Pinterest.
• Deep experience with Shopify/Shopify+.

Responsibilities

• Oversee e-commerce site development with 3rd-party developers and optimize user experience.
• Plan, launch, and optimize Paid Social campaigns across platforms.
• Coordinate inventory with merchandising and logistics teams.

Skills

E-commerce strategy

Paid Social

Data-driven decision making

Digital marketing

Performance marketing

Tools

Google Analytics

Ads Manager

Meta Business Suite

Shopify

Job description

Social network you want to login/join with:

E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND, Northampton

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Client:

House Of Fashion Associates

Location:

Northampton, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

This role is based in Central Manchester at the Head Office and involves working with a D2C basketball brand, the legendary AND1. We are seeking a tech-savvy, data-driven, and creative E-Commerce & Digital Marketing Manager to accelerate D2C growth across the UK & EU.

If you are an expert in Paid Social and e-commerce strategy, this is your opportunity to make a significant impact on an iconic basketball lifestyle brand.

What You’ll Do:

• Website Management: Oversee e-commerce site development with 3rd-party developers, optimize navigation, collections, UX, and product launches, and align online product drops with inventory & marketing priorities.
• Digital Marketing & Paid Social: Plan, launch, and optimize Paid Social campaigns (Meta, TikTok, Pinterest), run A/B tests, audience segmentation, bidding strategies, monitor metrics, deliver insights, manage budgets, collaborate with creative/content teams, deliver performance reports & sales forecasts, manage marketing calendar and online trading budget, and track trends.
• Inventory Management: Coordinate inventory with merchandising and logistics teams, ensure site readiness for key launches and promos.

What You’ll Bring:

• 4+ years in e-commerce or digital marketing, preferably in sportswear or footwear.
• Proven success in Paid Social: Meta Ads, TikTok Ads, Pinterest.
• Deep experience with Shopify/Shopify+.
• Skilled in Google Analytics, Ads Manager, Meta Business Suite.
• Strong performance marketing mindset focused on ROI, conversions, and CPL.