Divisional Marketing Lead

Churchill Living Ltd; Bromsgrove; On-site; GBP 40,000 - 55,000; Full time

Job summary

Join a leading housing provider as a Marketing Lead to develop and implement impactful marketing strategies across multiple developments. You'll be responsible for driving sales through effective marketing, collaborating closely with sales teams and managing budgets. This role offers a competitive salary, company car allowance, and a comprehensive benefits package including health screening and peer recognition initiatives.

Benefits

Company car or cash for car allowance

24 days annual holiday + Bank Holidays

Day off on your birthday

Life Assurance

Health Screening

John Lewis vouchers - £200 for expectant parents

Well-being initiatives and ambassadors

Peer recognition programme

Colleague referral bonus

Friends & family discount

Charitable match-funding programme

Qualifications

• 4-7 years experience in Marketing.
• Experience in developing and executing marketing strategies.
• Ability to influence sales teams.

Responsibilities

• Lead and implement divisional marketing strategies.
• Execute marketing activities for new site launches.
• Manage budgets and track marketing KPIs.

Skills

Communication

Collaboration

Budget management

Strategic thinking

Job description

• Reward & Benefits:Competitive salary, company car or car allowance options, and other excellent Colleague benefits

About the role

We are looking to appoint a commercially driven and collaborative Marketing Lead, who willimplement divisional marketing activity that supports the successful promotion of our developments at all stages of their lifecycle. The role will play a key part in launching our new sites and accelerating sales at our tail-end developments, ensuring all marketing aligns with business objectives and brand standards. The role will also contribute to divisional meetings, budget management, and ongoing innovation to support sales success.

Key responsibilities include:

• Leading the planning and implementation of specific Divisional marketing strategies across multiple developments, including all local advertising and sponsorship.
• Executing all marketing activity for new site launches in line with the pre-sales and marketing plan, ensuring the 10:1 enquiry ratio KPI is met at launchThis includes contributing to Grey file reports for prospective sites under consideration by the land teams and supporting the preparation of Sales Release packs ahead of launch.
• Developing and implementing tailored marketing strategies for tail-end developments to support a timely sell-out.
• Monitoring customer profiles to ensure all marketing activity aligns with the company’s target audience and expectations. Provide analysis and strategic recommendations in response to changes in the market.
• Ensuring consistency of brand, tone and creative output across all activity within the Division.
• Managing Divisional budgets, working with the Senior Divisional Marketing Manager to forecast and track spend.
• Monitoring and reporting of marketing KPI’s and ROI at a Divisional level, identifying opportunities to optimise.
• Attending any on-site events, performance meetings and quarterly reviews.
• Continually exploring new ideas to support with increasing enquiry and visitor levels at all developments.

About you

• Proven track record in Marketing, ideally with at least 4-7 years experience in Marketing
• Experience of developing and executing Marketing strategies and campaigns
• Experience in managing budgets and reporting on ROI and KPIs
• Ideally you will have experience of working closely with a Sales team, demonstrating the ability to influence as required.
• Excellent communication and collaboration skills, with the ability to work effectively with stakeholders and other teams and departments.
• Ability to work under pressure, manage multiple projects, and prioritise.

How you’ll be rewarded

• Company car or cash for car allowance
• Annual holiday entitlement of 24 days + Bank Holidays
• Day off on your birthday
• Life Assurance
• Health Screening
• John Lewis vouchers - £200 to all expectant parents
• Colleague well-being initiatives and ambassadors
• Peer recognition programme
• Colleague referral bonus
• Access to Employee Assistance programme
• Land introduction bonus
• Friends & family discount against the cost of a new Churchill apartment
• Charitable match-funding programme for Colleagues wishing to raise money for their chosen charities

Join the Churchill familyand be part of an ambitious and successful business who value and appreciate their people. Apply today!

About us

We are Churchill Living, the leading provider of housing that offers freedom, independence, and unrivalled living value for the over 60s, and we’re looking for people like you!

As a family-run, privately-owned business we have a strong culture built on trust and integrity. We’re proud of what we do, and the people we work with, and we believe in giving something back to the communities where we operate. Our success is built on our fantastic team of more than 700 Colleagues across the country, which is growing all the time.

We pride ourselves on building beautiful, quality apartments in desirable locations across the country for those looking for greater freedom and independence. Our developments are designed to provide safety, support and a sense of community for our Customers to enjoy, ensuring peace of mind for them and their families.

We are proud to have been voted a Sunday Times Top 10 'Best Places to Work' based on our Colleague feedback. Not only that, but we’ve won a host of industry awards including the prestigious Housebuilder of the Year at the WhatHouse? Awards

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Created on 16/07/2025 by TN United Kingdom