Director of Global Subscriber Growth

Monocle; Greater London; Sur place; GBP 110 000 - 160 000; Plein temps

Résumé du poste

Monocle seeks a Head of Subscriber Growth to lead the global subscription strategy, owning acquisition, retention and renewal across print and digital products. You will shape campaigns, pricing and proposition while reducing churn, collaborating with editors, digital and customer teams to reflect the brand’s quality.

The role reports to the Chief Marketing Officer and offers leadership of a growing function, with the autonomy to build capability and deliver measurable commercial results.

Qualifications

• Experience driving subscriber or recurring-revenue growth, ideally in magazines or premium subscriptions.
• Strong commercial judgement with ability to improve acquisition, retention and lifetime value.
• Analytical thinker who translates data into priorities and actions.

Responsabilités

• Own subscriber-revenue targets across print and digital products.
• Set and deliver acquisition, retention and renewal strategies.
• Plan and execute campaigns across email, onsite and paid channels.
• Optimise pricing, proposition and packaging to improve conversion and LTV.
• Collaborate with marketing, editorial and digital teams to align activity with strategy.
• Analyse performance and translate insights into decisive actions.
• Establish clear reporting and communicate priorities to senior stakeholders.
• Identify improvements to lifecycle journeys and customer experience.
• Develop a structured program of testing and learning to boost performance.
• Shape the future subscriber-growth function and build the team.

Connaissances

Subscriber growth

Commercial judgement

Analytical mindset

Lifecycle platforms

Paid acquisition

Stakeholder management

Autonomy

Testing & learning

Outils

Klaviyo

Piano

GA4

Description du poste

Monocle seeks a Head of Subscriber Growth to lead the global subscription strategy, owning acquisition, retention and renewal across print and digital products. You will shape campaigns, pricing and proposition while reducing churn, collaborating with editors, digital and customer teams to reflect the brand’s quality.

The role reports to the Chief Marketing Officer and offers leadership of a growing function, with the autonomy to build capability and deliver measurable commercial results.