Head of Subscriber Growth

Monocle; Greater London; On-site; GBP 110,000 - 160,000; Full time

Job summary

Monocle seeks a Head of Subscriber Growth to lead the global subscription strategy, owning acquisition, retention and renewal across print and digital products. You will shape campaigns, pricing and proposition while reducing churn, collaborating with editors, digital and customer teams to reflect the brand’s quality.

The role reports to the Chief Marketing Officer and offers leadership of a growing function, with the autonomy to build capability and deliver measurable commercial results.

Qualifications

• Experience driving subscriber or recurring-revenue growth, ideally in magazines or premium subscriptions.
• Strong commercial judgement with ability to improve acquisition, retention and lifetime value.
• Analytical thinker who translates data into priorities and actions.

Responsibilities

• Own subscriber-revenue targets across print and digital products.
• Set and deliver acquisition, retention and renewal strategies.
• Plan and execute campaigns across email, onsite and paid channels.
• Optimise pricing, proposition and packaging to improve conversion and LTV.
• Collaborate with marketing, editorial and digital teams to align activity with strategy.
• Analyse performance and translate insights into decisive actions.
• Establish clear reporting and communicate priorities to senior stakeholders.
• Identify improvements to lifecycle journeys and customer experience.
• Develop a structured program of testing and learning to boost performance.
• Shape the future subscriber-growth function and build the team.

Skills

Subscriber growth

Commercial judgement

Analytical mindset

Lifecycle platforms

Paid acquisition

Stakeholder management

Autonomy

Testing & learning

Tools

Klaviyo

Piano

GA4

Job description

Please note that this role can be based in either London or Zürich and we welcome applications from individuals able to live and reside in either city.

Head of Subscriber Growth

Monocle has built one of the world’s most distinctive media brands. Now we are entering the next phase: growing the subscription business that underpins our independent journalism. This role will lead that effort, from setting the strategy to delivering the results.

About Monocle

Monocle is an independent, global media brand founded in London in 2007. We cover international affairs, business, design, culture, travel and fashion through our monthly magazine, daily newsletters, 24-hour radio station, digital platforms, books, shops, cafés and an international programme of events.

From our bureaux and shops in London, Paris, Zürich, Merano, Tokyo, Hong Kong and Toronto, we reach a discerning global audience that values independent journalism, original perspectives and exceptional quality. Our subscribers are central to that community and to the continued growth of the business.

This is an exciting moment to join Monocle. We are investing in the way we attract, understand and engage our audience, with an ambitious focus on expanding the subscription business that underpins our journalism.

About the role

Reporting directly to the Chief Marketing Officer, the Head of Subscriber Growth will lead one of Monocle’s most important commercial priorities: growing our global subscriber base. This is a high-profile role with visibility across the organisation. You will drive acquisition, retention and renewal by shaping campaigns, optimising pricing and proposition, improving conversion and reducing churn, while ensuring that every initiative reflects the quality and value of the Monocle brand.

Working closely with Monocle’s editors, digital, creative and customer teams, you will turn our reporting, ideas and experiences into sustained subscriber growth. You will be an excellent communicator who can bring colleagues with you, influence decisions and create clarity around priorities, performance and opportunity.

You will be equally comfortable setting direction and rolling up your sleeves, interrogating data, improving performance, leading campaigns and optimising the subscriber journey.

As the subscription function develops, you will also have the opportunity to shape and build the team around you.

This role is ideal for an ambitious manager or senior manager ready to take the next step into a broader commercial leadership role. You will take ownership of an entire subscriber-growth function, with the autonomy to shape strategy, build capability, build a team and deliver measurable commercial results.

What you’ll do

• Own subscriber-revenue targets across Monocle’s print and digital products.
• Set and deliver acquisition, retention and renewal strategies.
• Plan and execute campaigns across email, onsite and paid channels.
• Optimise pricing, proposition and packaging to improve conversion and lifetime value.
• Work closely with marketing, editorial and digital teams to align subscriber-growth activity with Monocle’s wider strategy and output.
• Analyse performance, identify opportunities and translate insight into decisive action.
• Establish clear reporting and communicate performance, priorities and recommendations to senior stakeholders.
• Identify and deliver improvements to lifecycle journeys and the customer experience across the full subscription funnel.
• Develop a structured programme of testing and learning to improve performance continuously.
• Shape the future subscriber-growth function and build the specialist capability needed to support Monocle’s ambitions.

What you’ll bring

• Proven ownership of subscriber or recurring-revenue growth, ideally within magazines, publishing or another premium subscription-led business.
• Strong commercial judgement and a clear understanding of the factors that drive acquisition, conversion, retention and lifetime value.
• An analytical mindset and the ability to turn complex performance data into clear priorities and practical action.
• Hands-on experience with lifecycle platforms (such as Klaviyo), subscription platforms (such as Piano) and analytics tools (including GA4).
• Confidence managing paid acquisition with clear accountability for return on investment.
• Excellent stakeholder-management and communication skills, with the ability to influence colleagues across editorial, commercial, marketing and digital teams.
• The confidence to work autonomously, set direction and maintain momentum in a fast-moving business.
• A structured and curious approach to testing, learning and improving performance.
• An understanding of how to grow a premium global audience without diluting the value or distinctiveness of the brand.
• The ambition to build a function and develop a team as the subscription business grows.

The role can be based at either Midori House in Marylebone, London, or our Seefeld office in Zürich, and is office-based five days a week.