Pre-Subscriber Growth & Conversion Lead — Remote

The Economist Group; Greater London; On-site; GBP 79,000 - 105,000; Full time

Benefits offered by this job

Pension/401(k)

Private health insurance

Employee assistance program (EAP)

Work From Anywhere up to 25 days/yr

Generous leave & volunteering days

Free Economist content and apps access

Job summary

The Economist Group in London seeks a commercially minded, data-driven leader to build and scale our pre-subscriber strategy, growing a high-quality registered-user audience and converting users into long-term subscribers. You will lead two staff, define the value exchange for registration, and collaborate across Product, Editorial, Data and Growth.

The role involves designing activation and engagement programmes across content formats, whilst owning the experimentation and measurement agenda to

Qualifications

• Significant experience in pre-subscriber, registered-user, lifecycle, growth or conversion within a digital subscription, membership or consumer media business.
• Strong experience shaping customer journeys across web, app and owned channels, with fluency in CRM and personalisation technology; Salesforce Marketing Cloud experience is an advantage
• A rigorous, data-led approach to experimentation, funnels, cohorts, audience segmentation and incremental commercial impact
• Strong commercial judgement and the ability to work across Product, Data, Engineering, Editorial, Creative and Growth, influencing senior stakeholders while protecting the customer experience
• Proven people-leadership experience, including setting direction, developing talent and leading through cross-functional influence

Responsibilities

• Develop and optimise lead-acquisition tactics across paid media, social media and onsite journeys, leveraging first-party data to bring more high-quality users into the registered-user base
• Own the pre-subscriber growth strategy and optimisation plan: defining the value exchange for registration and how users progress to registered, activated, engaged and subscribed
• Design and scale the activation, engagement and habit-building programmes across various content formats, including articles, newsletters, and video
• Partner with Product and Editorial to create distinctive registered-user experiences, content propositions and capabilities that strengthen engagement and increase subscription intent
• Own the experimentation and measurement agenda, using insight and a clear testing and product feature roadmap to improve engagement and conversion of registered users
• Lead a team of two and establish clear operating rhythms with Acquisition, Subscriber Retention, Data, Technology and Creative teams, creating one coherent journey from first touchpoint through to subscription

Skills

Pre-subscriber growth

Lifecycle marketing

CRM and personalization

Lead generation & optimisation

Data-driven decision making

Tools

Salesforce Marketing Cloud

Google Analytics

Job description

The Economist Group in London seeks a commercially minded, data-driven leader to build and scale our pre-subscriber strategy, growing a high-quality registered-user audience and converting users into long-term subscribers. You will lead two staff, define the value exchange for registration, and collaborate across Product, Editorial, Data and Growth.

The role involves designing activation and engagement programmes across content formats, whilst owning the experimentation and measurement agenda to