Audience Growth & Subscriptions Lead

LabX Media Group; Greater London; Remote; GBP 70,000 - 100,000; Full time

Job summary

LabX Media Group is a leading science publishing company seeking a Head of Audience & Subscriptions to lead print and digital circulation, drive subscriber growth, retention and revenue across multiple channels.

Reporting to the Marketing team, you will develop lifecycle programs, pricing and promotional strategies, and collaborate with editorial, sales and analytics to maximise paid circulation and audience engagement.

Qualifications

• Post-secondary degree or diploma in Marketing, Communications, Business, or related field; equivalent experience considered.
• 5+ years in circulation management or audience development in media/publishing.
• Strong analytical mindset with ability to interpret audience data into growth strategies.
• Excellent communication and project management; can manage multiple brands and campaigns remotely.
• Experience in or knowledge of the scientific industry is a plus.

Responsibilities

• Own print and digital circulation strategy with subscriber acquisition, retention, renewal, and growth.
• Develop audience growth strategies to increase paid circulation and reduce churn.
• Use audience data to drive acquisition, retention, and revenue across channels.
• Plan and execute lifecycle campaigns: onboarding, engagement, renewal, and reactivation.
• Develop test plans, pricing strategies, and promotions to improve conversion and ROI.
• Monitor KPIs: CAC, LTV, renewal rates, churn, and revenue.
• Oversee fulfillment, distribution, and subscriber services.
• Collaborate with editorial, sales, product, analytics, and marketing.
• Ensure privacy and postal regulation compliance and data integrity.

Skills

Analytical mindset

Communication skills

Project management

Remote work experience

Paid advertising

A/B testing

Analytics platforms

Social media management

Data-driven decision making

Education

Marketing/Communications/Business degree

Tools

Omeda

CDS

Job description

LabX Media Group is a leading science publishing company seeking a Head of Audience & Subscriptions to lead print and digital circulation, drive subscriber growth, retention and revenue across multiple channels.

Reporting to the Marketing team, you will develop lifecycle programs, pricing and promotional strategies, and collaborate with editorial, sales and analytics to maximise paid circulation and audience engagement.