Head of Growth: Global Acquisition & Subscriptions

Veblen International; United Kingdom; On-site; GBP 90,000 - 150,000; Full time

Job summary

Veblen International in the United Kingdom is seeking a Head of Growth to lead digital acquisition, subscription growth and performance marketing for a fast-growing wellness brand. You will report to the founders, oversee external agencies, and bring paid media in-house as the business scales.

The role blends strategic planning with hands-on execution in a fast-paced, founder-led startup environment, driving revenue growth globally.

Qualifications

• Experience delivering growth for DTC ecommerce or wellness brands.
• Proven track record with subscription models and recurring revenue growth.
• Experience managing external performance marketing agencies and driving performance.
• Strong knowledge of CAC, ROAS, LTV, churn and MRR.

Responsibilities

• Develop and execute a comprehensive digital growth strategy focused on customer acquisition and subscription revenue.
• Lead performance marketing across Meta, Google and TikTok, managing external agency relationships and in-house capabilities.
• Continuously optimise the customer journey, landing pages and subscription conversion through testing and data analysis.
• Drive growth across paid, organic, SEO, email and SMS channels to maximise customer lifetime value.
• Analyse performance metrics and business data to identify opportunities and present insights to leadership.
• Build retention strategies through lifecycle marketing, segmentation and automated communications.
• Collaborate with founders to shape growth initiatives and support scaling.
• Help establish and develop an internal growth function as the company expands.

Skills

Growth marketing

E-commerce growth

Data-driven

Analytical mindset

Tools

Shopify

GA4

Klaviyo

Meta Ads Manager

Google Ads

TikTok Ads

Job description

Veblen International in the United Kingdom is seeking a Head of Growth to lead digital acquisition, subscription growth and performance marketing for a fast-growing wellness brand. You will report to the founders, oversee external agencies, and bring paid media in-house as the business scales.

The role blends strategic planning with hands-on execution in a fast-paced, founder-led startup environment, driving revenue growth globally.