Acquisitions Marketing Lead — Growth & Subscriptions

Immediate; City Of London; Hybrid; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Flexible / hybrid working

25 days holiday plus additional day for birthday

Cycle to work scheme

Competitive pension plans

Training and development programs

Job summary

A leading consumer brand company in London seeks an Acquisitions Marketing Lead focused on driving profitable acquisitions across its brands. This role includes developing marketing campaigns, managing subscriber segmentation, and analyzing performance metrics. The ideal candidate has a background in subscriptions marketing and is adept at using data analytics tools. The position offers a supportive and flexible working environment with numerous benefits including 25 days of holiday and hybrid work options.

Qualifications

• Minimum 2 years of experience in managing subscriptions acquisitions marketing campaigns.
• Proven track record of profitable acquisitions growth.
• Hands-on experience with GA4.

Responsibilities

• Develop and implement customer acquisition campaigns to achieve marketing KPIs.
• Lead on creating subscriber segmentation and personalised marketing.
• Manage budgets with a focus on ROI and optimization.

Skills

Managing subscriptions acquisitions

Conversion rate optimisation

Customer journeys

Analytical skills using GA4

Attention to detail

Tools

Google Analytics

Tableau

Job description

A leading consumer brand company in London seeks an Acquisitions Marketing Lead focused on driving profitable acquisitions across its brands. This role includes developing marketing campaigns, managing subscriber segmentation, and analyzing performance metrics. The ideal candidate has a background in subscriptions marketing and is adept at using data analytics tools. The position offers a supportive and flexible working environment with numerous benefits including 25 days of holiday and hybrid work options.