Pre-Subscriber Growth & Conversion Leader (Remote/Hybrid)

The Economist; Greater London; Hybrid; GBP 79,000 - 105,000; Full time

Job summary

The Economist is seeking a commercially minded, data-driven leader to build and scale our pre-subscriber strategy: growing a high-quality registered-user audience, creating habitual engagement across web and app, and converting the right users into long-term subscribers.

Reporting directly to the Co-President within the Marketing team, you will guide a small team, set cross-functional strategy, and work with Product, Editorial and Data to deliver experiences that activate, engage and convert

Qualifications

• Significant experience in pre-subscriber, registered-user, lifecycle, growth or conversion within a digital subscription, membership or consumer media business.
• Strong experience shaping customer journeys across web, app and owned channels; CRM and personalisation tech; Salesforce Marketing Cloud experience is an advantage.
• A rigorous, data-led approach to experimentation, funnels, cohorts, audience segmentation and incremental commercial impact.
• Strong commercial judgement and the ability to work across Product, Data, Engineering, Editorial, Creative and Growth, influencing senior stakeholders while protecting the customer experience.
• Proven people-leadership experience, including setting direction, developing talent and leading through cross-functional influence.

Responsibilities

• Develop and optimise lead-acquisition tactics across paid media, social media and onsite journeys, leveraging first-party data to bring more high-quality users into the registered-user base
• Own the pre-subscriber growth strategy and optimisation plan: defining the value exchange for registration and how users progress to registered, activated, engaged and subscribed
• Design and scale the activation, engagement and habit-building programmes across various content formats, including articles, newsletters, and video
• Partner with Product and Editorial to create distinctive registered-user experiences, content propositions and capabilities that strengthen engagement and increase subscription intent
• Own the experimentation and measurement agenda, using insight and a clear testing and product feature roadmap to improve engagement and conversion of registered users
• Lead a team of two and establish clear operating rhythms with Acquisition, Subscriber Retention, Data, Technology and Creative teams, creating one coherent journey from first touchpoint through to subscription

Skills

Lifecycle marketing

CRM & personalisation

Cross-functional leadership

Growth experimentation

Team leadership

Tools

Salesforce Marketing Cloud

Job description

The Economist is seeking a commercially minded, data-driven leader to build and scale our pre-subscriber strategy: growing a high-quality registered-user audience, creating habitual engagement across web and app, and converting the right users into long-term subscribers.

Reporting directly to the Co-President within the Marketing team, you will guide a small team, set cross-functional strategy, and work with Product, Editorial and Data to deliver experiences that activate, engage and convert