Marketing Leader: Grow Subscriptions & Brands

MPA Recruitment; Omagh; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

32 days' annual leave

Private health insurance

Enhanced pension contributions

Job summary

MPA Recruitment is seeking a Head of Marketing to shape the future of a growing media, creative and commercial group in the UK. You will own the marketing strategy across multiple brands and drive subscription growth with a strong focus on digital, content-led campaigns and revenue impact.

You will lead cross-functional teams, manage a major awards programme, and refine web and e-commerce strategies to maximise audience engagement and commercial results.

Qualifications

• Commercially minded and digitally confident with a curious mindset.
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Responsibilities

• Developing and delivering the group's overall marketing and communications strategy.
• Growing subscriptions through acquisition, conversion and retention activity.
• Developing the profile, audience and commercial potential of a distinctive content-led brand.
• Owning digital marketing across multiple channels, platforms and audiences.
• Shaping and improving the web and e-commerce strategy.
• Using data, insight and experimentation to improve conversion and ROI.
• Working closely with Commercial, Editorial and Digital teams to turn ideas into campaigns.
• Creating compelling marketing materials and content that help win and retain customers.
• Leading the planning, promotion and delivery of a major awards programme.
• Supporting the marketing needs of several specialist businesses across print, creative and marketing services.
• Identifying emerging technologies, trends and opportunities that could give the organisation an advantage.
• Building a consistent and compelling brand proposition across internal and external channels.

Skills

Digital marketing

E-commerce

Website management

SEO

Conversion optimisation

Email marketing

Customer acquisition

Retention & recurring revenue

Marketing analytics

Campaign management

Cross-functional teamwork

Stakeholder management

Tools

Google Analytics/GA4

Google Tag Manager

Google Ads

Klaviyo

Power BI

Looker Studio

Job description

MPA Recruitment is seeking a Head of Marketing to shape the future of a growing media, creative and commercial group in the UK. You will own the marketing strategy across multiple brands and drive subscription growth with a strong focus on digital, content-led campaigns and revenue impact.

You will lead cross-functional teams, manage a major awards programme, and refine web and e-commerce strategies to maximise audience engagement and commercial results.