Director, Investment Marketing - RBC BlueBay Asset Management

Royal Bank of Canada>; Greater London; On-site; GBP 125,000 - 150,000; Full time

Job summary

A leading global financial institution is seeking a Director of the Investment Marketing team in London. This position leads the marketing efforts across the UK and Europe, focusing on alternatives, fixed income, and equities. Key responsibilities include executing marketing strategies and collaborating with digital teams to optimize campaigns. The ideal candidate possesses substantial experience in asset management marketing, effective stakeholder management, and strong project management skills to enhance business growth.

Benefits

Comprehensive Total Rewards Program

World-class training program in financial services

Opportunities for development and coaching

Qualifications

• Significant previous relevant experience in marketing in the asset management industry.
• Previous experience of leading marketing teams and campaigns.
• Understanding of the regulatory environment and familiarity with compliance requirements.

Responsibilities

• Develop and execute regional marketing plans and campaigns.
• Deliver marketing activity that supports business growth.
• Partner with digital marketing to measure effectiveness.

Skills

Strong stakeholder management skills

Advanced project and process management skills

Technical skill set to understand metrics and data

Team player who collaborates

Job description

Job Description

What is the opportunity?

The Director of the Investment Marketing team leads a team of marketing individuals in building and delivering compelling marketing plans across the UK and Europe covering alternatives, fixed income and equities, targeting intermediary and institutional investors in multiple countries in the region.

The role requires familiarity with building and delivering successful marketing strategies in close collaboration with distribution teams and aligned to business growth ambitions.

What will you do?

Aligning to the business and marketing strategies and objectives, work with distribution to develop and execute regional marketing plans and campaigns for intermediary and institutional channels, across all European major markets.

Working in collaboration with the wider team, deliver compelling marketing activity that directly supports the business growth ambitions. Activity could include building journeys, campaigns, improving process and introducing new practises including areas such as AI.

Work with the content and product marketing teams to develop plans and deliver appropriate thought leadership and content for audiences covering all areas of the funnel and ensure accurate translations.

Across all activity, partner with digital marketing to take a digital first approach to activity, and with a data orientated approach to measuring effectiveness. This includes leveraging all digital channels, defining KPIs, monitoring and improving campaign performance, delivering reports to stakeholders, identifying areas for improvement and providing regular insights to the broader team and stakeholders, including feeding into regular reporting.

Work with brand, sponsorship and events teams to plan and execute marketing strategy around key events and brand activity to maximise brand impact and amplify lead generation.

Lead and manage key stakeholder relationships internally including distribution teams, investment teams, wider business partners, and third‑party media and any agencies.

Lead on regional plans and strategy including defining approach, budget planning, scheduling and delivery, working closely with input and in collaboration with distribution teams.

Must-have

• Significant previous relevant experience in marketing in the asset management industry, with knowledge of marketing alternatives, fixed income and equities.
• Strong stakeholder management skills, with the ability to quickly build trust and relationships across all stakeholders.
• Previous relevant experience of leading marketing teams, campaigns and stakeholder relationships within the intermediary and institutional channels.
• Advanced project and process management skills with the ability to work on multiple projects and multitask.
• Technical skill set to understand metrics and data, recognise trends, and analyse and communicate the outcome of campaigns, to then make improvements to activity.
• Team player who collaborates with stakeholders across the firm and any relevant third parties.
• Understanding of the regulatory environment and familiarity with compliance requirements.

Nice‑to‑have

• Additional European language skills.

What is in it for you?

We thrive on the challenge to be our best – progressive thinking to keep growing and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

A comprehensive Total Rewards Program including bonuses, flexible benefits and competitive compensation.

Leaders who support your development through coaching and managing opportunities.

Opportunities to work with the best in the field.

Ability to make a difference and lasting impact.

Work in a dynamic, collaborative, progressive, and high‑performing team.

A world‑class training program in financial services.

Agency Notice

RBC Group does not accept agency resumés. Please do not forward resumés to our employees, nor any other company location. RBC Group only pays fees to agencies where they have entered into a prior agreement to do so and in any event does not pay fees related to unsolicited resumés. Please contact the Recruitment function for additional details.

Job Skills

Brand Management, Brand Marketing, Business Oriented, Cross‑Channel Marketing, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services

Additional Job Details

Address: 100 BISHOPSGATE : LONDON

City: London

Country: United Kingdom

Work hours / week: 35

Employment Type: Full time

Platform: WEALTH MANAGEMENT

Job Type: Regular

Pay Type: Salaried

Posted Date: 2025-12-22

Application Deadline: 2026-01-05

Note: Applications will be accepted until 11 : 59 PM on the day prior to the application deadline date above.

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programmes intended to foster a workplace based on respect, belonging and opportunity for all.

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RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.