Digital Solutions Lead

Springer; Manchester; On-site; GBP 60,000 - 80,000; Full time

Job summary

A global leader in medical communications is seeking a Digital Solutions Lead. This role focuses on elevating client engagement through innovative digital strategies and solutions. The ideal candidate will have extensive experience in medical communications and demonstrate the ability to deliver digital extensions to traditional outputs, guiding clients through the complex landscape of digital healthcare communications. Key responsibilities include collaboration across teams, stakeholder engagement, and leading presentations that cater to digital communication challenges.

Qualifications

• Demonstrable experience in a Medical Communications agency setting, preferably focused on medical affairs.
• Ability to translate complex technical concepts into clear strategies.
• Extensive client interaction experience around digital project conception.

Responsibilities

• Drive the development and implementation of digital strategies for client engagement.
• Present compelling digital solutions during client pitches.
• Collaborate with teams to ensure smooth project delivery.

Skills

Excellent presentation skills

Strong understanding of digital marketing

Stakeholder engagement

Ability to apply design thinking

Familiarity with pharmaceutical compliance standards

Experience with vendor management

Job description

The Digital Solutions Lead is responsible for driving the development and implementation of innovative digital strategies and solutions that enhance client engagement and optimize the delivery of medical communications and education. This client facing role bridges technology and healthcare communication, ensuring that digital platforms, tools, and experiences align with scientific accuracy, compliance standards, and client objectives. The purpose is to transform complex medical content into impactful, user-friendly digital experiences that support healthcare professional education, awareness, and stakeholder engagement across multiple channels. This role proactively drives and supports teams across our global and local market offices to promote digital medical communications innovation within our client accounts to unlock new revenue streams. These solutions will complement and enhance our existing offerings in advancing client communication goals. Job Role

• Provide tactical and strategic insights on specific digital deliverables that will meet customer challenges, including recommendations for timelines and budgets for these solutions.
• Present compelling digital solutions to customer communication and engagement challenges in collaboration with colleagues in the scientific and client services teams during multistakeholder client pitches.
• Educate internally and externally on contemporary digital marketing techniques such as omni-channel and the value of these concepts to medical communications and medical education, including recommendations for timelines and budgets for these solutions.
• Collaborate with delivery team members across scientific, client, technical services and external vendors to ensure smooth delivery on sold projects.
• Curate and evolve our digital capability promotional materials to reflect our digital competencies, including recommendations for timelines and budgets for these solutions.
• Coordinate with sales, accounts, and general managers across our international teams.
• Proactively collate and share digital innovation success stories being developed by dozens of stakeholders across the global business.
• Help to build digital specific plans as part of wider account planning activities that drive incremental revenue growth within organic accounts based on digital solutions, including recommendations for timelines and budgets for these solutions and how these would be delivered - a roadmap.
• Adherence to timesheets and commercial tracking process
  Strong understanding of delivering digital extensions to traditional publications and medical meetings outputs.
• Strong understanding of contemporary pharma marketing practices, omnichannel, MCQs etc. and how to develop ideas and solutions that integrate into those customer and 3rd party owned environments.
• Ability to apply design thinking and agile methods to digital solution conception and development.
• Excellent presentation, written and verbal communication skills, and stakeholder engagement skills.
• Be able to quickly understand customer marketing landscapes, and therapy specific communications challenges.
• Ability to translate complex technical concepts into clear, actionable strategies while ensuring alignment with project timelines and budget constraints.
• Self-starting, auto-didacting and able to remain up to date on the continually evolving world of digital comms in pharma medical marketing.
• Understanding of the commercial factors in pricing and managing projects in healthcare communications.
• Demonstrable experience in a Medical Communications agency setting, preferably med affairs focused. A working knowledge of Medical Education practices is also desirable.
• You must have extensive experience of delivering digital extensions to traditional publications and medical meetings outputs.
• Extensive client interaction experience around the conception and delivery of digital projects.
• Ability to integrate digital strategies profitably into traditional workflows, including managing your own and the team's timelines and how many hours are spent by you and the team to deliver projects.
• Familiarity with pharmaceutical compliance standards.
• Basic knowledge of common software development and deployment approaches.
• Experience with vendor management and external production coordination.
• Knowledge of emerging technologies such as AI-driven content transformation.
• Understanding storytelling principles in medical communications.
• Experience managing creative teams and external vendors.
• Knowledge of compliance and brand governance in pharma communications.