Digital PR Manager

Embryo; Manchester; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading digital marketing agency in Manchester seeks a Digital PR Manager to manage key PR accounts and deliver high-quality campaigns. The role involves monitoring the news agenda for opportunities, leading outreach efforts, and creating compelling narratives to secure media coverage. Applicants should have 2-3 years of experience in Digital PR, exceptional writing skills, and the ability to work efficiently across multiple accounts. This position offers an exciting opportunity to shape PR strategies in a fast-paced environment.

Qualifications

• 2-3+ years of experience in Digital PR or communications, preferably in an agency.
• Proven experience in securing media coverage.
• Understanding of Digital PR's role in enhancing organic visibility.

Responsibilities

• Monitor trends to identify PR opportunities.
• Lead outreach and secure media coverage.
• Collaborate with SEO and Content teams for alignment.

Skills

Digital PR experience

Strong writing skills

Trend identification

Media outreach

Organisational skills

Job description

As a Digital PR Manager, you’ll be central to several PR accounts, managing day to day campaign delivery, outreach and reactive activity. This is a hands on role focused on spotting trends, shaping angles, generating coverage and creating ideas that earn attention across national, lifestyle and digital media.

You’ll work closely with the Digital PR and Organic Search teams, contributing to strategy while remaining closely involved in ideation, storytelling and earned media planning.

Key responsibilities

• Monitor the news agenda and wider culture to identify proactive and reactive opportunities.
• Track emerging trends across social platforms and search to inform PR ideas and angles.
• Lead outreach from concept to delivery, securing coverage, brand mentions and authoritative links.
• Build and maintain tailored media lists across national, lifestyle, regional and digital-first press.
• Draft press releases, expert commentary, quotes and media ready copy.
• Deliver campaigns to a consistent, high standard across multiple clients.
• Work closely with SEO and Content teams to align Digital PR activity with Organic visibility and authority.
• Maintain accurate delivery documentation, including coverage tracking and KPIs.

Skills and experience

• 2-3+ years’ experience in Digital PR, PR or communications (agency experience preferred).
• Proven experience securing coverage across national, lifestyle or digital media.
• Strong writing skills with the ability to identify angles and pitch journalists effectively.
• A solid understanding of how Digital PR supports Organic visibility and authoritative links.
• Highly organised, proactive and confident working at pace across multiple accounts.

Apply for our Digital PR Manager position today!