Digital Merchandising Executive - First choice

TUI; Luton; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A travel company based in Luton is seeking a Digital Merchandising Executive to enhance online trading performance through effective merchandising campaigns. The ideal candidate will possess strong analytical skills and experience in using web analytics tools. Responsibilities include optimizing user experiences and supporting conversion rate initiatives in a fast-paced environment. Hybrid work options are available, making it an ideal role for someone focused on work-life balance.

Benefits

Attractive remuneration

Bonus opportunity

Exclusive travel perks & discounts

Extensive health & wellbeing support

Opportunities for career growth

Qualifications

• Experience in a merchandising role in an online environment.
• Highly analytical with experience in web analytics tools.
• Ability to thrive in fast-paced environments with changing priorities.

Responsibilities

• Execute on-site merchandising campaigns and trading activities.
• Collaborate with UX and design teams for optimal user experiences.
• Produce reports and analyses on site performance.
• Create personalized customer experiences based on behavior.
• Support Conversion Rate Optimisation initiatives.
• Ensure a best-in-class evolving website.
• Manage product life-cycle accuracy and promotional spaces.
• Work with digital marketing for traffic optimization.
• Monitor market trends for product listing optimization.
• Assist Senior Manager in website improvement opportunities.

Skills

Analytical thinking

Creativity

Data interpretation

Web analytics tools proficiency

Tools

Google Analytics

Adobe Analytics

Job description

It's an exciting time for First Choice as the business looks ahead to a bright future with a bold new strategy. We are on the search for motivated, talented people with a curious outlook, energetic mind-set and can-do attitude to join us and help bring the brand to life for our colleagues, customers and collaborators.

As a Digital Merchandising Executive for First Choice, you will be responsible for executing a range of onsite merchandising campaigns and offers that resonate with customers and align with our commercial requirements. You will be working in a fast paced, commercial environment making decisions to improve website trading performance whilst ensuring the user experience is inspirational, engaging and relevant. The Digital Merchandising Executive is a creative thinker who will be able to bring new and exciting ideas to the team. Analytical and naturally inquisitive, you have the ability to interpret trading and test results data, identify trends and recommend actionable change.

ABOUT OUR OFFER

• Personal benefits: Attractive remuneration, bonus opportunity, exclusive travel perks & discounts, extensive health & wellbeing support, and more.
• Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance and offer hybrid or remote working models.
• A career to shape: Opportunities to upskill, reskill and grow your career. Access the TUI Tech Learning Hub to level-up and reach your ambitions.
• Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams
• Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation and the Sustainable Tech Community.

ABOUT THE JOB

• Ownership of on-site merchandising and execution of all trading activities aligned with the promotional calendar.
• Working closely with the Content, User Experience and Design to provide an excellent & inspiring user experience, ensuring that all paths are optimised accurately and identify opportunities to increase and support overall conversion.
• Producing weekly and monthly reporting & analysis on site performance, in-depth product and collections performance and highlighting opportunities and underperformance along with actions to deliver improved results.
• Create personalised experiences for our customers, using tools to recognise behaviour and help support them in making it easy and enjoyable to find the right holiday.
• Support Conversion Rate Optimisation (CRO) initiatives through the bi-weekly working groups.
• Ensure we have a best-in-class website that evolves with our customers and identify issues and snags - reporting anything to the dev team to fix.
• Responsible for the accuracy of the life-cycle of products, including promotional spaces, discounting, categorisation, ranking, upsell / cross sell.
• Work closely with the digital marketing teams to ensure that traffic is optimised for all E-Commerce channels including email, paid search and affiliates.
• Monitor the market to fully understand any trends and opportunities to optimise product listings, collections and new ways to increase traffic and conversion.
• Support the Senior Digital Merchandising Manager in identifying opportunities to improve the website for our customers, both short and long term.

ABOUT YOU

• Experience in working in a merchandising role in an online environment.
• Highly analytical with a confident ability to turn data into opportunities for increasing revenue using web analytics tools to improve key performance metrics such as conversion, bounce rate, ASP and page views. Experience with GA or Adobe Analytics is preferred.
• A strong desire to innovate, test and learn will be essential.
• You will be working in a fast-paced environment with ever changing priorities, so being able to work well under pressure and to tight deadlines is something you thrive on.
• Creative thinker who is customer obsessed.
• Self-motivated and an enthusiastic team player.

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.

We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.