Digital Marketing Manager

Francesca's Recruitment Ltd; Mansfield; On-site; GBP 40,000 - 50,000; Full time

Benefits offered by this job

Company pension

Private medical insurance

Employee discount

Free on-site parking

Casual dress

Job summary

Francesca's Recruitment Ltd are recruiting on behalf of a Mansfield-based business for an experienced Digital Marketing Manager to take ownership of digital growth across three established e-commerce brands. You will develop and deliver the Group's digital marketing strategy, manage Google Ads / PPC budgets, and lead the digital marketing and e-commerce team, reporting directly to the company owners.

With annual sales around £10m rising to £12m, the role offers a significant budget, autonomy and

Qualifications

• Proven track record delivering digital marketing campaigns across multiple channels.
• Strong commercial and analytical skills with data-driven decision making.
• Experience growing online sales and brand awareness.

Responsibilities

• Develop and implement the Group's digital marketing strategy.
• Manage Google Ads / PPC budgets and maximise ROI.
• Lead and develop the digital marketing and e-commerce team.
• Oversee PPC, SEO, email, social media and wider digital activity.
• Identify new customer acquisition and revenue opportunities.
• Use data and analytics to improve marketing performance and conversion.
• Report directly to company owners on marketing performance.

Skills

Google Ads

PPC

SEO

Digital marketing

Budget management

Team leadership

Data analytics

E-commerce

Tools

Magento

Google Analytics

Job description

Digital Marketing Manager - Google Ads / PPC

Francesca's Recruitment Ltd - Confidential Client

Mansfield, Nottinghamshire

£40,000-£50,000 per annum | Full-time | Permanent | Office Based

Monday-Friday, 8:30am-5:00pm

Francesca's Recruitment Ltd are recruiting on behalf of a successful and established Mansfield-based business for an experienced Digital Marketing Manager to take ownership of digital growth across three established e-commerce brands.

With combined annual sales of approximately £10m and a target of £12m, this is an excellent opportunity for a Digital Marketing Manager to take genuine commercial responsibility, with direct access to the company owners, a significant marketing budget and an established team.

The Role

As Digital Marketing Manager, you will develop and deliver the Group's digital marketing strategy, with responsibility for increasing online sales, brand awareness, customer acquisition and overall marketing performance.

Key responsibilities:

• Develop and implement the Group's digital marketing strategy.
• Manage a substantial Google Ads / PPC budget and maximise ROI.
• Lead and develop the digital marketing and e-commerce team.
• Take ownership of digital marketing performance and budgets.
• Manage Magento agencies and external digital partners.
• Oversee PPC, SEO, email, social media and wider digital activity.
• Identify new customer acquisition and revenue opportunities.
• Use data and analytics to improve marketing performance and conversion.
• Improve website performance, customer journeys and online engagement.
• Develop campaigns that support wider commercial objectives.
• Report directly to the company owners on marketing performance.

About You

We are looking for an experienced Digital Marketing Manager with a proven track record of delivering successful digital marketing campaigns and growing online sales.

Ideally, you will have:

• Experience developing and delivering successful digital marketing strategies.
• Strong commercial and analytical skills.
• Excellent knowledge of Google Ads, PPC and SEO.
• Experience with multi-channel digital marketing.
• Experience managing email marketing and social media campaigns.
• Experience managing teams and external agencies.
• Working knowledge of Magento or a similar e-commerce platform.
• Strong understanding of customer acquisition, conversion and digital performance.
• The ability to work independently and take ownership of results.

You will be commercially driven, analytical and results-focused, combining strategic thinking with a hands-on approach.

What's on Offer

• £40,000-£50,000 per annum
• Significant marketing budget and resources
• Genuine autonomy and commercial responsibility
• Direct access to company owners
• Opportunity to shape the Group's digital marketing strategy
• Company pension
• Private medical insurance
• Employee discount
• Free on-site parking
• Casual dress

The Opportunity

This is a fantastic opportunity for an ambitious Digital Marketing Manager looking to take ownership of a substantial digital operation and directly influence the next stage of growth across three established brands.

If you have a strong track record in digital marketing, Google Ads, customer acquisition and commercial performance, we would love to hear from you.