Head of Digital Marketing

yolk recruitment; Manchester; On-site; GBP 90,000 - 120,000; Full time

Job summary

yolk recruitment is seeking an experienced Head of Digital Marketing to lead the client’s digital strategy and drive measurable growth across digital channels in Manchester. This is a senior leadership role requiring strategic thinking and hands-on digital expertise to influence commercial performance.

You will oversee SEO, PPC, paid social, content, analytics and CRO, manage budgets and agencies, and build a high-performing digital team.

Qualifications

• Proven track record in senior digital marketing roles.
• Experience delivering growth through digital channels.
• Strong ROI-driven, data-led approach.

Responsibilities

• Develop and deliver the overall digital marketing strategy aligned with commercial objectives.
• Lead digital acquisition across SEO, PPC, paid social, content and other key channels.
• Drive website performance, CRO, and customer journeys.
• Use data and analytics to measure performance and optimise campaigns.
• Manage digital budgets, agencies and external partners.
• Identify new digital opportunities and channels to support growth.
• Collaborate with Commercial Director and senior leadership to align digital activity with wider business objectives.
• Lead, develop and inspire the digital marketing team.

Skills

Growth marketing

SEO

PPC

Paid social

Analytics

CRO

Stakeholder management

Budget management

Team leadership

Google Analytics

GA4

Tools

Google Analytics

GA4

Job description

We are seeking an experienced and commercially focused Head of Digital Marketing to lead our client's digital strategy and drive measurable growth across their digital channels.

This is a senior leadership opportunity for a strategic, data-driven marketer who can combine big-picture thinking with hands-on digital expertise and make a direct impact on commercial performance.

The Role

You will be responsible for:

• Developing and delivering the overall digital marketing strategy in line with commercial objectives.
• Leading digital acquisition across SEO, PPC, paid social, content and other key channels.
• Driving website performance, CRO, customer journeys and digital engagement.
• Using data and analytics to measure performance, optimise campaigns and demonstrate ROI.
• Managing digital budgets, agencies and external partners.
• Identifying new digital opportunities, technologies and channels to support growth.
• Working closely with the Commercial Director and senior leadership team to align digital activity with wider business objectives.
• Leading, developing and inspiring the digital marketing team.

About You

We're looking for a senior digital marketing professional with a proven track record of delivering growth through digital marketing.

You will have:

• Previous experience in a Head of Digital, Digital Marketing Director or senior digital marketing role.
• Strong knowledge across SEO, PPC, paid social, analytics and CRO.
• A commercial, data-led approach with a strong understanding of ROI.
• Experience managing agencies, budgets and digital marketing teams.
• Excellent stakeholder management and communication skills.
• A proactive and innovative approach to digital marketing.

The Opportunity

This is a fantastic opportunity to join an established organisation in a key senior position, with the autonomy to shape digital strategy, build a high-performing function and directly influence commercial growth.

Location: Manchester
Reporting to: Commercial Director