Digital Marketing Manager

Stopgap - Marketing, Digital & Creative Recruitment; West Midlands Combined Authority; On-site; GBP 55,000 - 65,000; Full time

Job summary

An innovative firm is seeking a skilled Digital Marketing Manager to lead their digital initiatives and drive growth. This role involves developing and executing comprehensive digital marketing strategies, optimizing conversion rates, and managing end-to-end campaigns. You will collaborate with various teams to create engaging content and leverage channels like SEO and social media for lead generation. With a focus on data-driven results, this position offers the chance to make a significant impact in a dynamic environment. If you're passionate about digital marketing and ready to take the next step in your career, this opportunity is perfect for you.

Qualifications

• Proven experience in digital marketing with a focus on lead generation.
• Strong knowledge of SEO, SEM, and social media management.

Responsibilities

• Develop and execute digital marketing strategies aligned with business goals.
• Drive lead generation through various digital channels and optimize conversion rates.

Skills

Digital Marketing

Lead Generation

E-commerce Campaigns

SEO

SEM

Stakeholder Management

Data Analysis

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

Job description

Salary: GBP55000 - GBP65000 per annum + bonus

Great opportunity for a digital marketing manager to join this growing business.

THE COMPANY

My client has a reputation built on service, quality and trust. Their head office is in the West Midlands, and you'll need to be happy coming into the office initially at least 4 days a week to build your knowledge of the business and team. Once relationships are established, it's much more flexible, but you do need to be able to get to the offices for meetings or when needed.

THE ROLE

As Digital Marketing Manager, you'll be responsible for orchestrating digital marketing from digital operations to lead generation for the consumer/end user market to drive growth. This will involve:

1. Developing and executing a digital marketing strategy aligned with business objectives, taking consumer research and insights into account.
2. Driving lead generation through leveraging channels such as SEO, SEM, email marketing, affiliations, and social media.
3. Optimising conversion rates through digital touchpoints including website landing pages, e-commerce platforms, and lead capture forms.
4. Overseeing the creation and distribution of engaging digital content including product promotions, educational resources, and customer testimonials.
5. Managing end-to-end digital marketing campaigns from planning to execution to tracking and optimisation.
6. Collaborating with internal stakeholders from sales teams to customer service teams and external agencies.

YOU

To be successful in this role, you'll be a data-driven digital marketer with proven experience and success in lead generation and e-commerce campaigns. You'll have experience of building teams and have worked at a senior level, preferably within a recurring revenues business. You'll have a strong knowledge of SEO/SEM and social media management as well as expertise in Google Analytics.

You'll also have excellent stakeholder management experience both internally and externally and have experience of working in a complex or multi-brand business. You must be fluent in English and have the right to work in the UK.

If you can tick ALL the boxes, then please apply online NOW!

NB: You must be eligible to work in the UK.