Digital Marketing Manager

Nigel Wright Group; Lancashire; On-site; GBP 42,000 - 60,000; Full time

Job summary

Nigel Wright Group is partnering with a fast-growing, commercially driven business to appoint a Digital Marketing Manager who will own the customer acquisition strategy across paid, organic and owned channels.

You will shape strategy, optimise performance and influence senior stakeholders while remaining hands-on in delivery, leading multi-channel campaigns and collaborating with sales and product teams.

Qualifications

• Proven experience in Digital Marketing Manager or Performance Marketing role.
• Strong PPC expertise with ROI-focused campaigns.
• Deep understanding of SEO strategy and content optimization.
• Experience managing multi-channel acquisition campaigns.
• Strong analytical skills for data-driven decisions.
• Experience in fast-paced, commercially focused environments.
• Excellent stakeholder management and communication skills.

Responsibilities

• Develop and execute acquisition strategies across paid, organic and owned channels.
• Lead PPC strategy and optimisation across Google Ads and paid social.
• Own SEO performance, improving organic visibility, rankings and traffic.
• Drive customer acquisition and improve lead generation and conversion.
• Manage agency and third-party relationships.
• Analyse campaign performance and make data-led decisions.
• Collaborate with commercial, sales and operations teams.
• Manage website performance, CRO initiatives and marketing tech platforms.

Skills

Digital Marketing

PPC

SEO

Acquisition campaigns

Analytics

Fast-paced environment

Stakeholder management

Job description

Digital Marketing Manager
We're partnering with a highly successful, fast-growing business looking to appoint a Digital Marketing Manager to take ownership of customer acquisition strategy and performance across multiple digital channels.

This is an opportunity to join a commercially focused organisation undergoing significant growth, where digital marketing plays a key role in driving leads, enquiries and revenue. You'll have the autonomy to shape strategy, optimise performance and influence senior stakeholders, while remaining hands‑on in delivery.

Key Responsibilities

Reporting into the Marketing Director, you'll be responsible for developing and executing acquisition strategies that drive measurable growth across paid, organic and owned channels.

• Lead PPC strategy and optimisation across Google Ads and paid social platforms.
• Own SEO performance, improving organic visibility, rankings and website traffic.
• Drive customer acquisition across all digital channels, continuously improving lead generation and conversion rates.
• Manage agency and third-party relationships to maximise marketing effectiveness.
• Analyse campaign performance, identify opportunities and make data-led decisions.
• Work closely with commercial, sales and operational teams to align marketing activity with business objectives.
• Manage website performance, CRO initiatives and marketing technology platforms.

Key Attributes

We're looking for someone who combines strategic thinking with a hands‑on approach. You'll likely have:

• Proven experience in a Digital Marketing Manager or Performance Marketing role.
• Strong PPC expertise with a track record of delivering ROI and revenue growth.
• Deep understanding of SEO strategy, technical SEO and content optimisation.
• Experience managing acquisition campaigns across multiple digital channels.
• Strong analytical skills and confidence using data to drive decisions.
• Experience working in a fast‑paced, commercially focused environment.
• Excellent stakeholder management and communication skills.