Digital Marketing Manager

PE Global International; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading multinational company in London is seeking a Digital Marketing Manager with extensive experience in the pharmaceutical industry. This hybrid position focuses on developing integrated promotional strategies and enhancing customer engagement through data analytics. The ideal candidate will have expertise in planning omnichannel campaigns and leading cross-functional teams. Competitive salary and benefits offered.

Qualifications

• Extensive experience in digital marketing and customer engagement.
• Experience in planning and executing omnichannel campaigns.
• Familiarity with healthcare or regulated environments is beneficial.

Responsibilities

• Develop and execute promotional strategies in line with brand strategy.
• Enhance customer focus through advanced data analytics.
• Define KPIs and metrics for campaign performance assessment.
• Lead agile cross-functional promotional teams.

Skills

Digital marketing

Customer engagement

Omnichannel campaigns

Cross-functional leadership

Education

Bachelor's degree in marketing or business

Job description

Overview

PE Global is currently recruiting for a Digital Marketing Manager with experience within the pharmaceutical industry, for a contract role with a leading multinational Animal Health client based in London - hybrid.

Responsibilities

• Integrated promotional strategies: development and execution of promotional strategies in accordance with the brand strategy, including content, messaging, channel mix and promotional/non promotional marketing. This can include various customer journeys such as direct-to-consumer, patients, HCPs and others.
• Customer experience: Enhances our customer focus by identifying the digital footprint of customers through advanced website and data analytics and incorporate the insights into planning and execution to develop tailored and dynamic engagement strategies at segment/individual level to provide customers with a seamless experience.
• Maximizing business outcomes: defining strong goals, KPIs and metrics embedded in the planning and execution, with continuous assessment of performance, identifying opportunities and problematic areas, working towards optimizing the campaigns in a real-time fashion.
• Agile mindset promotional teams: lead team with agile mindset comprised of cross-functional team members, internally and externally, that will collaborate to move from strategy to implementation and execution, to deliver the best possible customer experience.

Requirements

• Bachelor\'s degree or equivalent qualification in a marketing, digital or business or discipline.
• Extensive/substantial experience in digital marketing and customer engagement.
• Experience in planning and executing omnichannel campaigns, that delivers a personalised customer journey and user experience.
• Experience in leading cross functional teams in the planning, delivery, and optimisation of digital marketing campaigns to ensure seamless integration with broader brand strategy.
• Experience managing social media and first party campaigns, and managing spend over the course of the project to maximise results.
• Experience working within healthcare, pharma and/or a regulated environment is beneficial.

How to apply

Interested candidates should submit an updated CV.

Please click the link below to apply or send an up to date CV to (email address removed).

Please note our client cannot assist with any visa sponsorship and candidates must have the correct visa to live and work in UK.

Although it is not possible for us to respond to all applications, we at PE Global will do our upmost to give you feedback on your application. You have sent your Cv into us as a company and even though you have sent your CV to a particular position, we are making the reasonable assumption that you are active on the job market and as part of our normal recruitment service we will discuss other suitable positions with you. You are free to opt out of this so please specify in your application to us if you just want to be contacted in relation to a specific vacancy. Your Cv is sent to a central recruitment inbox which a number of people in the applicable PE Global division have access to and so this means that you might not be contacted by the named person in this advert.