Digital Marketing Manager

Universal Business Team; Fareham; On-site; GBP 45,000 - 55,000; Full time

Job summary

A leading manufacturing company in the UK is seeking a Digital Marketing Manager to enhance their digital strategy and performance. The role involves managing all digital channels, optimising campaigns, and leveraging marketing technology. Ideal candidates should have strong experience in digital marketing, SEO, PPC, and HubSpot Marketing Pro, along with excellent communication skills. This office-based role offers flexibility for remote work and a competitive salary of £45,000–£55,000.

Benefits

Profit related bonus scheme

Flexible work from home options

Qualifications

• Proven track record managing multi-channel campaigns and working with agencies.
• Strong understanding of SEO, PPC, UX/CRO, and social media strategies.
• Hands-on experience with marketing automation platforms.

Responsibilities

• Take ownership of all digital channels and deliver best-in-class performance.
• Develop and execute strategies to maximise ROI across digital campaigns.
• Collaborate with external agencies for SEO, UX/CRO, PPC.

Skills

Digital marketing experience

SEO

PPC

UX/CRO

Social media strategies

HubSpot Marketing Pro

Analytical mindset

Communication skills

Tools

HubSpot Marketing Pro

Job description

Our client – an innovative, industry-leading manufacturer serving the construction, industrial, and rail sectors – is seeking aDigital Marketing Manager to join their growing team. This is a newly created role offering the chance to work with cutting‑edge products in a purpose‑led business that values integrity, creativity, and collaboration.

As Digital Marketing Manager you will take ownership of all digital channels and deliver best‑in‑class performance. This is a pivotal role for someone who thrives on optimising campaigns, managing agencies, and leveraging marketing technology to drive growth.

Key Responsibilities

Digital Strategy & Performance

• Own and manage all digital channels (website, social media, email, paid media)
• Develop and execute strategies to maximise ROI across SEO, PPC, UX/CRO, and social campaigns
• Monitor and analyse performance metrics, providing actionable insights

Agency Management

• Collaborate with external agencies for SEO, UX/CRO, PPC
• Scrutinise agency plans and challenge recommendations to ensure optimal results
• Identify opportunities to bring certain activities in‑house where feasible

Marketing Technology

• Maximise the use of HubSpot Marketing Pro for automation, lead nurturing, and reporting
• Ensure CRM and marketing automation workflows are optimised for conversion

Content and Social Media

• Oversee all social channels, ensuring consistent brand voice and engagement aligning to the correct persona target audiences
• Manage website content and functionality to deliver best‑in‑class user experience

Reporting & Optimisation

• Produce regular performance reports and dashboards
• Continuously test and optimise campaigns for improved conversion and ROI

Qualifications

• Previous experience in digital marketing, with a proven track record managing multi‑channel campaigns and working with agencies
• Strong understanding of SEO, PPC, UX/CRO, and social media strategies
• Hands‑on experience with HubSpot Marketing Pro (or similar platforms)
• Analytical mindset with ability to interpret data and make decisions
• Excellent communication and stakeholder management skills

Salary & Benefits

• Salary‑ £45,000‑ £55,000 Basic
• Profit related bonus scheme
• Monday‑ Friday‑ 7.30am‑4.30pm
• Office based role, but will offer flexibility to work from home when needed