Digital Marketing - Lead Generation Specialist (Mat Cover)

Office Angels; City Of London; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading employment agency is seeking a Digital Marketing – Lead Generation Specialist to manage innovative marketing campaigns in the UK&I market. This full-time maternity cover role offers a vibrant work environment and the chance to collaborate with a talented European team. Ideal candidates will have extensive B2B digital marketing experience and familiarity with Salesforce, Pardot, and Sitecore. You will also enjoy flexible working arrangements.

Benefits

Supportive work environment

Opportunity for career growth

Collaboration with a talented team

Qualifications

• Extensive experience in digital marketing, ideally in an international context.
• Strong understanding of the British B2B software market.
• Proven expertise in crafting compelling copy.

Responsibilities

• Develop and execute innovative marketing campaigns to boost brand awareness.
• Manage and allocate budgets effectively across PPC platforms.
• Track and analyse key performance indicators (KPIs) in the lead funnel.

Skills

Digital marketing (B2B)

Analytical skills

Native-level proficiency in British English

Collaboration

Tools

Salesforce

Pardot

Sitecore

Job description

Digital Marketing – Lead Generation Specialist (Mat Cover)

Location: Homeworking (with occasional travel to Kingston office)

Contract Type: Fixed Term Contract (6 months)

Salary: Competitive

Start Date: February 2026 to September 2026, potentially longer

Working Pattern: Full time, flexible working of 8‑hour day as you choose!

Are you a specialist in demand generation for the UK&I market?

Join my client’s dynamic European team in an exciting maternity cover role where you will lead marketing campaigns and projects that drive growth and engagement. Experience in Salesforce, Pardot, and Sitecore is a plus.

Key Responsibilities

• Campaign Planning and Management: Develop, execute and optimise innovative marketing campaigns to boost brand awareness and generate leads in the British & Irish markets.
• Budget Control: Manage and allocate budgets effectively across PPC platforms (Google, Bing, Meta, LinkedIn) to optimise Cost per Lead (CPL) and Cost per Acquisition (CPA).
• KPI and Metrics Reporting: Track and analyse key performance indicators (KPIs) within the lead funnel, providing insightful reports on the success of marketing initiatives.
• Collaboration: Work closely with Sales and the local Marketing team, fostering cross‑functional collaboration even across international boundaries.
• Pipeline Analysis: Conduct pipeline analyses and implement necessary actions to achieve targets and goals.
• Pan‑European Collaboration: Participate in international workshops and share best practices to enhance collaboration and innovation within the European team.

Qualifications

• Extensive experience in digital marketing (B2B), ideally in an international context.
• Strong understanding of the British B2B software market and its unique dynamics.
• Excellent analytical skills with the ability to interpret data for strategic decision‑making.
• Proven expertise in crafting compelling copy and organising content to enhance user experience.
• Native‑level proficiency in British English.
• Ability to work independently as well as collaboratively with both local and remote teams.
• Familiarity with Salesforce, Pardot and Sitecore is a plus.

What's On Offer

• A vibrant and supportive work environment where your contributions will be valued.
• An opportunity to lead impactful marketing initiatives and collaborate with a talented team across Europe.
• A chance to enhance your skills and grow within a dynamic company.

If you’re ready to take your digital marketing career to the next level and make a real difference in the UK&I market, we want to hear from you! Join us in this exciting journey and help shape the future of our marketing efforts.

Office Angels is an employment agency. We are an equal opportunities employer who put expertise, energy and enthusiasm into improving everyone’s chance of being part of the workplace. We respect and appreciate people of all ethnicities, generations, religious beliefs, sexual orientations, gender identities, abilities and more. If you require reasonable adjustments at any stage, please let us know and we will be happy to support you.

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