Digital Marketing Lead for E‑Commerce & Omnichannel Growth

BOOTS; City Of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading retail pharmacy chain in the UK is seeking a Digital Marketing Manager to oversee digital marketing strategies across e-commerce platforms. The ideal candidate will have extensive experience in digital marketing, focusing on customer-centric approaches and data-driven decisions to enhance e-commerce performance. This role requires collaboration with various teams to create compelling content and improve customer engagement, with a focus on SEO and email marketing. Benefits include a retirement savings plan, flexible benefits, and employee discounts.

Benefits

Boots Retirement Savings Plan

Discretionary annual bonus

Generous employee discounts

Enhanced maternity/paternity/adoption leave pay

Flexible benefits scheme

Access to free counselling and support

Qualifications

• Proven experience in brand or digital marketing.
• Data literate with strong analytical skills.
• Customer-centric with a human-centered decision making approach.
• Understanding of content management systems and digital marketing tools.
• Exposure to Customer Data Platforms.
• Proficiency in analytics tools.

Responsibilities

• Lead digital marketing strategies for e-commerce sites.
• Collaborate for seamless omnichannel journey.
• Enhance the customer journey with IT and tech teams.
• Support retail partners in digital marketing.
• Monitor channel performance for optimization.
• Manage budget and track performance.
• Manage a team to meet objectives.

Skills

Digital marketing

Content creation

Email marketing

Data analysis

Customer-centric decision making

SEO

Tools

Google Analytics 360

Adobe Experience Manager

Salesforce CMS

WordPress

Job description

A leading retail pharmacy chain in the UK is seeking a Digital Marketing Manager to oversee digital marketing strategies across e-commerce platforms. The ideal candidate will have extensive experience in digital marketing, focusing on customer-centric approaches and data-driven decisions to enhance e-commerce performance. This role requires collaboration with various teams to create compelling content and improve customer engagement, with a focus on SEO and email marketing. Benefits include a retirement savings plan, flexible benefits, and employee discounts.