Digital Marketing Lead

Appius; Bournemouth; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A marketing firm in Bournemouth is looking for a Digital Marketing Specialist to manage and optimize paid campaigns across platforms like Google Ads and Meta. The role includes SEO strategy development and involves working closely with clients to achieve campaign success. An excellent opportunity for candidates with a strong digital marketing background who thrive in a collaborative setting. Benefits include health care, gym discounts, and professional development opportunities.

Benefits

Health Care Scheme with gym membership discounts

Pension Scheme

25 days holiday plus bank holidays

Qualifications

• Experience in digital marketing and SEO is essential.
• Proven skills in campaign planning and execution for various channels.
• Strong ability to analyze campaign results to make data-driven decisions.

Responsibilities

• Plan and deliver paid digital marketing campaigns across various channels.
• Conduct campaign audience research and planning with clients.
• Generate content for paid ads and landing pages to enhance engagement.

Tools

Google Ads

Meta

SEMRush

Google Analytics 4

Job description

Overview

Location: Bournemouth.

Hours: Monday to Friday 8.30am to 5pm (with flexi-time and hybrid working options).

Salary: Subject to experience.

Role Description: This role sits within the Appius Experience Team with a strong focus on the planning, co-ordination and delivery of paid digital marketing campaigns across multiple channels. It also includes elements of content writing, organic campaign elements and search engine optimisation. The role works closely with Appius experience team specialists for creative, UX and advanced analytics implementations. This role will also support Appius digital marketing and agency specific content origination, as required and where time permits.

Responsibilities

• Digital Marketing for Paid Campaigns (typically 3-4 days a week)
  • Campaign / audience research, forecasting and planning – internally and with client stakeholders.
  • Paid search and paid promotional campaigns for clients – planning and implementation including Google Ads (incl. YouTube), Meta (incl. Facebook, Instagram and WhatsApp), LinkedIn, Microsoft Ads, TikToks and other channels as required.
  • Co-ordinating input from other Appius team specialists, particularly creative and analytics but also for content changes and ideas generation.
  • Content creation and optimisation for paid ads and landing page content – to promote fit with ads, audience engagement and conversion.
  • Reporting results to clients in written and verbal form for status updates and overall campaign performance. Facilitating expansion of briefs, actions and decisions required from clients to achieve campaign success.
  • Generating and ‘pitching’ campaign ideas to clients – uniquely created for their brand and proposition or research driven e.g. tapping into topics of interest for target audience.
  • Progress company learning and accreditation in this area, including supplier overlap.
• Search Engine Optimisation and Organic Digital Marketing (typically 1-2 days a week)
  • Plan and measure the best overlap of paid and organic for clients and campaigns.
  • Use SEO tools to understand website audiences and competitor strategies, using keyword research and various other SEO tools – SEMRush and Surfer but also Google trends and other tools where available.
  • Deliver proactive content led SEO campaigns for clients – planning, consultancy and implementation – including on-site and off-site activities.
  • Measure the success of natural and organic content in terms of exposure, positions, engagement and conversion (vs paid where required) – likely to be a combination of using SEMRush, Google Search Console and Google Analytics 4 / Looker Studio information.
  • For multi-channel campaigns understand the role of email marketing and provide support in Appius and client tools as needed.
• Appius Marketing (ad hoc as required and where time is available)
  • Deliver Appius digital marketing campaign paid and SEO elements on an ad hoc basis.
  • Report back to the business on Appius digital marketing campaign progress and results.
  • Specify some content and website changes and improvements driven by Appius digital marketing and campaigns.

Benefits

• Full training and Empowerment Goals process to progress in this role – includes allocation to learning time, paid training courses, external specialist event attendance.
• Health Care Scheme with gym membership discounts
• Pension Scheme
• 25 days holiday, plus bank holidays
• Invitation to join our annual summer team day and Christmas party plus a range of social events throughout the year
• In office fruit, drinks and snack always available
• Bournemouth based office within THIS Workspace, 5 mins from the beaches

Apply now