Digital Marketing Executive

Optical Express Group; Glasgow; On-site; GBP 125,000 - 150,000; Full time

Job summary

A leading optical service provider in Glasgow seeks a Digital Marketing Executive to plan and optimise digital marketing campaigns. The role involves managing Google Ads, Meta Ads, and eCRM activities, alongside maintaining website content. Ideal candidates should have strong digital campaign management experience, excellent organisational skills, and a professional attitude. This is a great opportunity for career growth in a supportive environment.

Benefits

Competitive salary

Free or discounted optical products

Opportunities for career progression

Modern working environment

Qualifications

• Hands-on experience managing digital campaigns.
• Experience with Google Ads and Meta Ads.
• Experience building and executing email and SMS campaigns.
• Working knowledge of HTML and CSS.
• Strong organisational skills with prioritisation ability.
• Excellent attention to detail and accuracy.
• Curiosity and drive to understand consumer behaviour.
• Strong communication and influencing skills.
• Ability to build effective working relationships.
• Highly motivated and professional attitude.

Responsibilities

• Plan, manage, and optimise Google Ads campaigns.
• Manage and report on Meta Ads campaigns.
• Deliver and monitor eCRM activity.
• Analyse and report on digital marketing performance.
• Update and maintain website content.

Skills

Managing digital campaigns

Google Ads

Meta Ads

Email campaigns

HTML

CSS

Organisational skills

Attention to detail

Consumer behaviour understanding

Communication skills

Job description

Overview

Job Title – Digital Marketing Executive

Location – Glasgow City Centre – Office based

Hours of work – Full Time – 40hrs per week

Optical Express is the UK’s only complete eye care provider, and Europe’s leading private provider of laser eye surgery and premium intraocular lens and cataract surgery. Each week, our surgeons perform more laser eye and private intraocular lens procedures collectively than any other provider.

For over 35 years, millions of patients have trusted Optical Express with their eye care. Operating clinics across the UK, Ireland, and mainland Europe, Optical Express – supported by an esteemed International Medical Advisory Board – is recognised as a thought leader in the global optometry and refractive surgery industry.

We now have an exciting opportunity for a Digital Marketing Executive to join our growing marketing department. In this role, you will take a key position in planning, delivering, and optimising direct response campaigns across digital channels to drive customer acquisition and meet business objectives.

You will be creative, motivated, and adaptable, with experience working in a fast-paced commercial environment.

Responsibilities

• Plan, manage and optimise Google Ads campaigns
• Manage and report on Meta Ads campaigns (Facebook/Instagram)
• Deliver and monitor eCRM activity (email and SMS campaigns)
• Analyse and report on digital marketing performance
• Update and maintain website content

Minimum Requirements

• Hands-on experience managing digital campaigns
• Experience with Google Ads and Meta Ads
• Experience building and executing email and SMS campaigns
• Working knowledge of HTML and CSS
• Strong organisational skills with the ability to prioritise in a fast-paced environment
• Excellent attention to detail and accuracy
• Curiosity and drive to understand consumer behaviour
• Strong communication and influencing skills
• Ability to build effective working relationships in a commercial setting
• Highly motivated, personable, and professional attitude

What’s in it for you?

• Competitive salary
• Free or discounted optical products and procedures
• Opportunities for career progression and development
• Modern working environment with excellent technology support

This is a fantastic opportunity to join a global organisation where you can grow and develop your career within a professional, supportive environment.

Optical Express is an equal opportunities employer.