Digital Marketing Executive

Sitka Recruitment Ltd; Cardiff; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A progressive, people-oriented creative business in Cardiff is seeking a talented digital marketer to manage paid campaigns across various platforms. The ideal candidate will plan and optimise campaigns, conduct keyword research, and analyse performance data. This role offers a competitive salary, benefits like an 8% pension contribution, hybrid working, and 25 days annual leave, plus your birthday and bank holidays off.

Benefits

8% pension contribution

Agile/hybrid working

25 days annual leave

Wellbeing days

Leadership training

Loyalty bonus

Discount cards

Qualifications

• Practical working knowledge of paid media required.
• Experience with Google Analytics is necessary.
• Keen eye for detail and confident communication is essential.

Responsibilities

• Plan, build, and optimise paid media campaigns across platforms.
• Conduct keyword research and set up tracking.
• Write engaging ad copy and test variations.
• Analyse campaign data for insights and growth.
• Manage budgets and adjust bids.

Skills

Paid media knowledge

Google Analytics

Attention to detail

Communication skills

Job description

We are delighted to be working in partnership with this progressive, award-winning, people‑orientated creative business in helping them find a talented digital marketer. As a modern, innovative business they thrive to be the best in their industry, working with clients who are value‑led and whose causes they believe in.

This is an exciting opportunity to play a central role in planning, delivering, and optimising paid campaigns across a range of digital platforms.

In this role, you’ll manage campaigns from start to finish including keyword research, building out activity, setting up tracking, and evaluating performance. You’ll use both your creative and analytical skills to write convincing ad copy, refine audience targeting, and optimise landing pages to drive strong results.

You’ll work across search, display and video formats, using data insights to guide decision‑making and continually improve ROI.

The job

• Plan, build, and optimise paid media campaigns across multiple platforms
• Conduct keyword research and set up accurate tracking and reporting
• Write engaging and effective ad copy, testing variations to improve performance
• Analyse campaign data to spot trends, insights, and growth opportunities
• Manage budgets and adjust bids to maximise ROI
• Collaborate with creative, planning, and campaign teams to ensure joined‑up delivery

The person specification

• Demonstrate practical working knowledge of paid media
• Google Analytics experience
• Have a keen eye for detail
• Exceptional attention to detail
• Confident communicator

Salary & benefits

• Salary is competitive depending on experience
• 8% pension contribution
• Agile/hybrid working
• Gorgeous working environment
• 25 days annual leave + your birthday and bank holidays off
• Wellbeing days
• Support with CPD
• Leadership training
• Industry membership
• Loyalty bonus
• Discount cards
• And lots more!

The next step

If this opportunity is of interest, we would be delighted to hear from you, please apply with your CV to Ita McNeil‑Jones on [e-mail] to arrange a conversation.