Digital Marketing & CRM Manager

Candy Hoover Group S.r.l.; Warrington; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading domestic appliance company in the UK is looking for a Digital Marketing & CRM Manager to oversee its D2C digital marketing strategy. This role involves developing the CRM, managing paid advertising strategies, and driving high-quality traffic to support business growth. Ideal candidates will have significant experience in CRM and digital marketing within a fast-paced environment. The position is based in Warrington with hybrid working options available.

Benefits

Competitive salary

Bonus

BUPA Healthcare

6% Pension Contribution

Life Cover

25 Days Holiday (+ statutory bank holidays)

Discounts on products

Qualifications

• Experience as a Digital Marketing Manager or CRM Manager.
• Ideally gained within Consumer Electronics, Consumer Goods, Technology or Retail.
• Used to fast paced and transformational environment.

Responsibilities

• Develop and evolve CRM.
• Define, develop and lead paid advertising strategy.
• Drive high-quality traffic and support profitable growth of the business.

Skills

CRM

PPC management

SEO

Google Analytics

Google Ads

Social media campaigns

Job description

Here at Haier Europe (Candy, Hoover, Haier) our ambition is simple; to be the number one Domestic Appliance and Smart Home business in the UK and Ireland. As we grow our business, we are now looking for a Digital Marketing & CRM Manager to play a key role in our D2C team, driving our digital marketing strategy for our Hoover and Haier websites and marketplaces.

Responsibilities

You’ll be responsible for developing and evolving our CRM, and for defining, developing and leading on paid advertising strategy across search and affiliate channels. You’ll have ultimate responsibility for driving high‑quality traffic and supporting the profitable growth of the business.

Qualifications

With experience as a Digital Marketing Manager or CRM Manager, ideally gained within Consumer Electronics, Consumer Goods, Technology or Retail, you’ll be used to working in a fast paced and transformational environment. You’ll have extensive experience of CRM, PPC management, SEO, Google Analytics, Google Ads, and managing social media campaigns.

Location & Working Conditions

You’ll be based at our fantastic Birchwood Park office (WA3 6XG) with hybrid working available (3 days office / 2 days home).

About the Team & Culture

With the strength of our brands behind you, a culture of high‑performance that motivates you and the freedom to drive your career your way, our shared ambition will inspire you and delight every customer.

Benefits

• Competitive salary
• Bonus
• BUPA Healthcare
• 6% Pension Contribution
• Life Cover
• 25 Days Holiday (+ statutory bank holidays)
• Brilliant discounts on our products and access to Reward Gateway which offers a wide range of retailer discounts

Apply Now

Our future. In your hands. Apply now.