Digital & Content Marketing Manager

Adecco; Highgate; On-site; GBP 45,000 - 65,000; Full time

Job summary

A prominent recruitment services company in the UK is seeking a Marketing Manager to drive demand generation and support sales initiatives. The role requires a digitally fluent marketer with a minimum of 5 years of experience in digital and content marketing, campaign management, and social media strategy. Candidates should have strong storytelling skills and expertise in tools like Salesforce and LinkedIn. The position offers flexibility and a collaborative work environment.

Benefits

Flexibility to work in productive ways

Continuous learning opportunities

Comprehensive benefits and rewards

Qualifications

• 5+ years of experience in a Marketing environment.
• Strong campaign management skills, especially on LinkedIn.
• Exceptional writing and editing skills.

Responsibilities

• Develop and execute demand generation campaigns for LinkedIn.
• Own the global social media strategy and content calendar.
• Lead content strategy aligned with company growth.

Skills

Content creation

Digital marketing

Campaign management

Social media strategy

SEO

Storytelling

Education

Bachelor's degree or equivalent experience

Tools

Salesforce

LinkedIn

Job description

This role is pivotal in driving demand generation, supporting new logo acquisition, and ensuring 100% retention of existing customers through integrated marketing initiatives. The ideal candidate will be a digitally fluent marketer with strong capabilities in content strategy, content creation, social media, campaign management, and product marketing.

Sales Enablement & Demand Generation:

• Act as the marketing liaison for global sales leaders, supporting pipeline growth and client retention.
• Develop, create, and execute demand generation campaigns specifically for LinkedIn, both paid and organic, across digital, social, and event channels to drive MQLs and SALs.
• Creation of client platforms that are hyper-personalized for new prospects. Each link to hold a series of material e.g., final bids, sales presentations, a summary of our commitment to the client and the creating of client video testimonials series, used by sales leaders to share with new prospects to drive consideration and new wins.

Social Media Strategy & Execution:

• Own the global social media strategy, including a full-year content calendar.
• Oversee all social media elements-copy, visuals, scheduling, and linking to blogs, case studies, and gated content.
• Build and distribute a social media toolkit and LinkedIn personal branding guide for sellers.

Content Marketing & Though Leadership:

• Lead our content strategy aligned to company's ambition for growth. Creating compelling content that is aligned to our brand voice and gives Pontoon's point of view. These could range from one page messaging to 3-page blogs, or 10-page industry reports with co-partners.
• To be successful you will forge a very strong relationship with sales leaders and subject matter experts. This content will be used by sales leaders to drive awareness, consideration and MQLs.
• In addition, the creation of e-booklets to drive sales opportunities.
• Creation of series of one pagers highlighting "what makes Pontoon great and why buy from us" e.g., infographics, social one-off posts etc.

Product Marketing:

• Partner with the product team to create and sign off on product marketing sheets, including how this would appear on our website, and social media messaging to promote our new products.
• Ensure product messaging is integrated into sales decks, bids, and client-facing materials.

Cross Group Collaboration:

• Position Pontoon's brand and messaging within the wider Adecco Group ecosystem to enable cross-sell opportunities (e.g., LHH selling RPO).
• Take max advantage of Group or GBU's content and repurpose Pontoon.
• Align marketing efforts with group bids and sales initiatives.
• Participates in special projects and performs other duties as assigned.

Careers are about finding that perfect fit. How do you align with Pontoon's Values? (1 Beginner - 10 Expert)

Passion: Do you bring enthusiasm and positivity to work? How do you celebrate successes?

10 Collaboration: Do you work well with others, share ideas, support individual strengths, and aim to succeed as a collective?

8 Inclusion: Do you support diversity, and realise the benefits of individuality in the workplace?

10 Courage: Are you willing to challenge the status quo by learning, trying new things, and taking bold actions to achieve innovation?

9 Customers at the Heart: Can you be understanding and compassionate to customers' and candidates' needs? Do you value building trust with partners to foster mutual success?

Traits are on a scale of 0 to 10

Perks of being a Pontooner Flexibility to work in the way that makes you most productive, agile, confident and insightful. Consistently scoring high on employee surveys for work environment, autonomy, peer relationships, and organisational fit. Meaningful values and a positive work environment that create lasting change in people's lives. Continuous learning through mentoring, unlimited access to learning platforms, and specialised training programmes that support career development. Comprehensive local and regional benefits and rewards to help you focus on wellbeing, health, financial wellness, and more.

Qualifications:

• Bachelor's degree or equivalent experience.
• Significant proven experience in a Marketing environment with a minimum of five (5) years' experience in Digital and Content Creation.
• Minimum 3 years' industry experience especially with a Managed Services Provider, or Talent acquisition is preferred but not essential.
• Proven experience in content creation (blogs, whitepapers, web copy) for LinkedIn campaigns and sales promotional assets for outreach
• Strong campaign management skills, especially on LinkedIn, to drive MQLs.
• Expertise in social media strategy and execution to drive awareness.
• Strong understanding of web strategy, development of new websites with fresh compelling copy, which includes SEO, SEM, to increase traffic.
• Experience in product marketing and sales enablement.
• Deep understanding of brand voice, persona development, and application across marketing assets.
• Sound knowledge of Salesforce, Outreach, LinkedIn, Sales Nav, Lucha, and Crystal Knows tools products.
• Familiarity with ABM strategies and execution is desirable.
• Exceptional writing, editing skills and storytelling ability.
• Video production & editing capabilities.
• Understanding of brand design principles (adobe, InDesign)
• Experience in landing page creation and account engagement (including hyper-personalized for new logo acquisition of customers e.g., dedicated client pages).
• Track record of B2B event activation and lead generation.
• Strong can-do attitude with a positive

The Adecco Group is proud to be an Equal Opportunity Employer.