Digital Acquisition Director

SAGE GROUP PLC; Wokingham; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A prominent technology company is seeking a Digital Acquisition Director to lead digital acquisition initiatives across various channels, including PPC and SEO. This role involves managing budgets, driving customer growth, and aligning acquisition strategies with business goals. The ideal candidate will have deep expertise in digital marketing and e-commerce, with strong leadership abilities to influence stakeholders. Benefits include comprehensive health coverage and flexible working arrangements.

Benefits

Comprehensive health, dental and vision coverage

Work away scheme for up to 10 weeks a year

On-going training and professional development

Paid 5 days yearly to volunteer through our Sage Foundation

Flexible work patterns

Qualifications

• Experience in digital demand generation ideally within a similar industry.
• People management experience with the ability to drive a cross‑functional team.
• Proven experience in leading digital acquisition strategies at scale.
• Deep expertise in paid media channels and performance marketing.
• Strong e‑commerce trading experience with a track record of delivering results.
• Ability to manage senior stakeholders and influence decision-making.
• Commercially astute with experience in forecasting and budgeting.
• Operational experience in managing direct digital purchase journeys.
• Strong analytical mindset with the ability to interpret data.
• Excellent communication and leadership skills.

Responsibilities

• Forecast and monitor acquisition performance to meet targets.
• Lead a direct marketing team and cross‑functional group.
• Own and lead digital acquisition strategy across media channels.
• Drive e‑commerce trading performance for revenue growth.
• Collaborate with teams to align acquisition efforts.
• Lead operational planning for direct digital purchase journeys.
• Influence senior stakeholders with data‑led insights.
• Continuously test and optimize acquisition tactics.
• Support ARR growth through customer retention strategies.

Skills

Digital demand generation

People management

Digital acquisition strategies

Paid media channels

E-commerce trading

Performance marketing

Stakeholder management

Budgeting and forecasting

Analytical mindset

Communication skills

Job description

Job Description The Digital Acquisition Director will lead the strategic direction, execution, and optimisation of digital acquisition initiatives across paid media channels (PPC, Paid Social, Display, Programmatic), organic channels (SEO, content), direct traffic, and affiliate partnerships. This role is responsible for driving customer growth and revenue through expert management of digital media, e-commerce trading, and direct-to-consumer digital sales. You will combine commercial acumen with deep channel expertise to deliver performance outcomes, while influencing senior stakeholders and aligning acquisition strategies with broader business goals. In addition to acquisition, you will own lifecycle marketing strategies to maximise customer engagement and value throughout the entire journey, including programmes that drive retention, cross-sell, and up-sell opportunities to support Annual Recurring Revenue (ARR) objectives.

Responsibilities

• Forecast, monitor, and report on acquisition performance, ensuring commercial targets are met or exceeded, alongside managing a large budget and providing a positive ROI
• Lead a direct marketing team as well as run a cross‑functional working group to deliver e‑commerce units and ARR on a monthly basis
• Own and lead the digital acquisition strategy across all paid media channels (including PPC, Paid Social, Display, Affiliates, and Programmatic)
• Drive e‑commerce trading performance, ensuring digital storefronts are optimised for conversion and revenue growth
• Collaborate with cross‑functional teams including Brand, Web, Product, Sales and Finance to align acquisition efforts with business priorities
• Lead operational planning and trading cadence for direct digital purchase journeys, ensuring agility and responsiveness to market dynamics
• Influence and engage senior stakeholders with clear, data‑led insights and recommendations
• Continuously test, learn, and optimise acquisition tactics to improve ROI and customer lifetime value
• Support Annual Recurring Revenue (ARR) growth through digital strategies that drive customer retention, cross‑sell, and up‑sell opportunities

Qualifications

• Experience in digital demand generation ideally within a similar industry
• People management experience with the ability to drive a cross‑functional team towards a shared goal
• Proven experience in leading digital acquisition strategies at scale, ideally within a high‑growth or e‑commerce‑led environment
• Deep expertise in paid media channels and performance marketing
• Strong e‑commerce trading experience, with a track record of delivering commercial results
• Demonstrated ability to manage senior stakeholders and influence decision‑making at executive level
• Commercially astute with experience in forecasting, budgeting, and performance analysis
• Operational experience in managing direct digital purchase journeys and trading cycles
• Strong analytical mindset with the ability to interpret data and translate into actionable insights
• Excellent communication and leadership skills
• Experience in driving customer retention, cross‑sell, and up‑sell initiatives to support ARR objectives

Benefits

• Comprehensive health, dental and vision coverage
• Work away scheme for up to 10 weeks a year
• On‑going training and professional development
• Paid 5 days yearly to volunteer through our Sage Foundation
• Flexible work patterns and hybrid working

Additional Information

• Benefits video – https://youtu.be/TCMtTYUUiuU