Digital Acquisition Director

Sage; Greater London; Hybrid; GBP 125,000 - 150,000; Full time

Job summary

A leading software firm is seeking a Digital Acquisition Director to oversee their digital acquisition strategy across various channels. This role demands a strong background in digital demand generation, people management, and performance marketing. The ideal candidate will lead teams to optimize customer engagement and maximize ongoing revenue growth, while managing significant budgets and influencing senior stakeholders. This position offers a hybrid work model based in London, Newcastle, or Winnersh.

Benefits

Comprehensive health, dental and vision coverage

Work away scheme for up to 10 weeks a year

Ongoing training and professional development

Paid volunteering days

Qualifications

• Experience in digital demand generation ideally within a similar industry.
• Proven experience in leading digital acquisition strategies at scale.
• Strong analytical mindset with the ability to interpret data.

Responsibilities

• Forecast, monitor, and report on acquisition performance.
• Lead a direct marketing team and cross-functional working group.
• Own and lead the digital acquisition strategy.

Skills

Digital demand generation

People management

Digital acquisition strategies

Paid media channels expertise

Ecommerce trading

Performance analysis

Analytical mindset

Excellent communication

Job description

Digital Acquisition Director

The Digital Acquisition Director will lead the strategic direction, execution, and optimisation of digital acquisition initiatives across paid media channels (PPC, Paid Social, Display, Programmatic), organic channels (SEO, content), direct traffic, and affiliate partnerships.

This role is responsible for driving customer growth and revenue through expert management of digital media, e-commerce trading, and direct-to-consumer digital sales. You will combine commercial acumen with deep channel expertise to deliver performance outcomes, while influencing senior stakeholders and aligning acquisition strategies with broader business goals. In addition to acquisition, you will own lifecycle marketing strategies to maximise customer engagement and value throughout the entire journey, including programmes that drive retention, cross-sell, and up-sell opportunities to support Annual Recurring Revenue (ARR) objectives.

Location - Hybrid, 3 days per week out of our London, Newcastle or Winnersh office.

Key Responsibilities

• Forecast, monitor, and report on acquisition performance, ensuring commercial targets are met or exceeded, alongside managing a large budget and providing a positive ROI
• Lead a direct marketing team as well as run a cross-functional working group to deliver ecommerce units and ARR on a monthly basis
• Own and lead the digital acquisition strategy across all paid media channels (including PPC, Paid Social, Display, Affiliates, and Programmatic)
• Drive ecommerce trading performance, ensuring digital storefronts are optimised for conversion and revenue growth
• Collaborate with cross-functional teams including Brand, Web, Product, Sales and Finance to align acquisition efforts with business priorities
• Lead operational planning and trading cadence for direct digital purchase journeys, ensuring agility and responsiveness to market dynamics
• Influence and engage senior stakeholders with clear, data‑led insights and recommendations
• Continuously test, learn, and optimise acquisition tactics to improve ROI and customer lifetime value
• Support Annual Recurring Revenue (ARR) growth through digital strategies that drive customer retention, cross-sell, and up-sell opportunities

Skills, Knowledge and Experience

• Experience in digital demand generation ideally within a similar industry
• People management experience with the ability to drive a cross‑functional team towards a shared goal
• Proven experience in leading digital acquisition strategies at scale, ideally within a high‑growth or ecommerce‑led environment
• Deep expertise in paid media channels and performance marketing
• Strong ecommerce trading experience, with a track record of delivering commercial results
• Demonstrated ability to manage senior stakeholders and influence decision‑making at executive level
• Commercially astute with experience in forecasting, budgeting, and performance analysis
• Operational experience in managing direct digital purchase journeys and trading cycles
• Strong analytical mindset with the ability to interpret data and translate into actionable insights
• Excellent communication and leadership skills
• Experience in driving customer retention, cross‑sell, and up‑sell initiatives to support ARR objectives

Benefits (Only Applicable for UK Based Roles)

• Comprehensive health, dental and vision coverage
• Work away scheme for up to 10 weeks a year
• On‑going training and professional development
• Paid 5 days yearly to volunteer through our Sage Foundation
• Flexible work patterns and hybrid working

Equal Employment Opportunity (EEO)

Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.