Demand & Integrated Marketing Specialist

JR United Kingdom; High Wycombe; Remote; GBP 40,000 - 65,000; Full time

Job summary

A global industrial manufacturing business seeks a Demand & Integrated Marketing Specialist for a 12-month contract. The role involves developing integrated marketing strategies, managing global campaigns, and collaborating with diverse teams. Ideal candidates will have over 7 years of marketing experience and strong analytical skills.

Qualifications

• 7+ years in marketing or related fields.
• Experience in creative brief writing and project management.
• Proven analytical skills with KPI setting.

Responsibilities

• Develop integrated marketing programs to drive targets.
• Deliver end-user email campaign strategies.
• Lead global reporting process for key metrics.

Skills

Analytical Skills

Project Management

Stakeholder Management

Tools

Salesforce

Adobe Analytics

Google Analytics

Eloqua

Job description

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Demand & Integrated Marketing Specialist, High Wycombe

Client: ECS Resource Group

Location: High Wycombe, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views:

4

Posted:

26.06.2025

Expiry Date:

10.08.2025

Job Description:

Global Demand & Integrated Marketing Specialist

Contract: 12 months initially

Location: UK, remote (occasional travel to Berkshire)

Hours: UK hours, but flexible to work US time zones

I am recruiting for my organisation, a global industrial manufacturing business. We are looking for an Integrated and Demand Marketing Specialist. This is an exciting opportunity to collaborate with some of the most innovative and diverse people around the world.

You will make an impact by co-creating and implementing demand generation programs, building end-to-end integrated programs, and managing global campaign strategies.

Key Responsibilities:

• Develop end-to-end integrated marketing programs for our end-users, channel partners, and sales teams to drive targets across the marketing funnel.
• Deliver end-user email campaign strategies, including creating targeted content and lead nurturing programs.
• Work with the global paid media team to create paid search and social strategies, including messaging, image selection, CTA, and landing pages to provide an ideal customer journey and reach annual KPIs.
• Serve as a trusted advisor to the division team, translating business needs into comprehensive communication briefs for internal or agency creative teams. This facilitates the development of key messaging and value propositions that resonate with end users, channel partners, and sales teams.
• Drive project success through meticulous planning, timeline management, and proactive stakeholder engagement, including alignment and expectation management across global and regional stakeholders.
• Lead the global reporting process for the top 12 prioritized countries, ensuring timely updates with actuals on key metrics such as marketing contacts, MQLs, opportunities, etc.
• Support integrated campaign performance reviews, ensuring timely reporting and sharing of learnings.
• Collaborate with regional teams to establish and align activation plans with relevant KPIs supporting global targets.

Qualifications:

• 7+ years of experience in marketing or related fields.
• Experience in creative brief writing, project, and stakeholder management.
• Proven analytical skills (KPI setting, performance tracking) with experience using Salesforce, Adobe/Google Analytics, and similar tools. Eloqua experience is a plus.