Demand & Integrated Marketing Specialist

JR United Kingdom; Woking; Remote; GBP 40,000 - 60,000; Full time

Job summary

A global industrial manufacturing business seeks a Demand & Integrated Marketing Specialist to lead and implement demand generation programs. With 7+ years of marketing experience, you'll develop comprehensive campaigns, manage stakeholder engagement, and report on performance metrics, driving success across marketing strategies. The role is based in Woking, UK, with remote work flexibility and occasional travel to Berkshire.

Qualifications

• 7+ years of experience in marketing roles.
• Experience with project and stakeholder management.
• Proven analytical skills with KPI setting and tracking.

Responsibilities

• Develop end-to-end integrated marketing programs for various stakeholders.
• Deliver email campaign strategies with content creation and lead nurturing.
• Collaborate with global teams to enhance customer journeys.

Skills

Analytical skills

Project management

Creative brief writing

Tools

Salesforce

Adobe Analytics

Google Analytics

Eloqua

Job description

Social network you want to login/join with:

Demand & Integrated Marketing Specialist, Woking

Client:

ECS Resource Group

Location:

Woking, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Views:

4

Posted:

26.06.2025

Expiry Date:

10.08.2025

Job Description:

Global Demand & Integrated Marketing Specialist

Contract: 12 months initially

Location: UK, remote (occasional travel to Berkshire)

Hours: UK hours, but flexible to work US time zones

I am recruiting for my organization, a global industrial manufacturing business. Looking for an Integrated and Demand Marketing Specialist. This is an exciting opportunity to collaborate with some of the most innovative and diverse people around the world.

You will impact this role by co-creating and implementing demand generation programs, building end-to-end integrated programs, and managing global campaign strategies.

Key Responsibilities:

• Develop end-to-end integrated marketing programs for end-users, channel partners, and sales teams to drive targets across the marketing funnel.
• Deliver end-user email campaign strategies, including targeted content creation and lead nurturing programs.
• Collaborate with the global paid media team to create paid search and social strategies, including messaging, image selection, CTA, and landing page development to enhance customer journeys and meet KPIs.
• Serve as a trusted advisor to the division team, translating business needs into comprehensive communication briefs for internal or agency creative teams, focusing on messaging and value propositions.
• Drive project success through meticulous planning, timeline management, and stakeholder engagement, aligning expectations across global and regional leaders and teams.
• Lead the global reporting process for top 12 prioritized countries, providing monthly updates on key metrics like marketing contacts, MQLs, and opportunities.
• Support integrated campaign performance reviews and share learnings broadly.
• Work closely with regional teams to establish and align activation plans with global KPIs.

Qualifications:

• 7+ years of experience in marketing roles
• Experience in creative brief writing, project, and stakeholder management
• Proven analytical skills (KPI setting, performance tracking) with experience using Salesforce, Adobe/Google Analytics; Eloqua experience is a plus.