Demand & Integrated Marketing Specialist

JR United Kingdom; Northampton; Remote; GBP 40,000 - 60,000; Full time

Job summary

A leading global industrial manufacturing business seeks a Demand & Integrated Marketing Specialist based in Northampton. This role involves creating marketing programs, managing campaigns, and analyzing performance. Ideal candidates will have extensive experience in marketing and strong analytical skills to drive success across global initiatives.

Qualifications

• 7+ years of experience in marketing or related fields.
• Experience in creative brief writing and project management.
• Proven analytical skills.

Responsibilities

• Develop end-to-end integrated marketing programs.
• Deliver end-user email campaign strategies.
• Lead global reporting process for prioritized countries.

Skills

Analytical skills

Project management

Stakeholder management

Tools

Salesforce

Adobe Analytics

Google Analytics

Eloqua

Job description

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Demand & Integrated Marketing Specialist, Northampton

Client: ECS Resource Group

Location: Northampton, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views:

4

Posted:

26.06.2025

Expiry Date:

10.08.2025

Job Description:

Global Demand & Integrated Marketing Specialist

Contract: 12 months initially

Location: UK, remote (occasional travel to Berkshire)

Hours: UK hours, but flexible to work US time zones

I am recruiting for my organization, a global industrial manufacturing business. Looking for an Integrated and Demand Marketing Specialist. This is an exciting opportunity to collaborate with some of the most innovative and diverse people around the world.

You will make an impact in this role by co-creating and implementing demand generation programs, building end-to-end integrated programs, and managing global campaign strategies.

Key Responsibilities:

• Develop end-to-end integrated marketing programs for our end-users, channel partners, and sales teams to drive targets across the marketing funnel.
• Deliver end-user email campaign strategies, including targeted content creation and lead nurturing programs.
• Work with the global paid media team to create paid search and social strategies, including messaging, image selection, CTA, and landing pages to provide an ideal customer journey and reach annual KPIs.
• Serve as a trusted advisor to the division team, translating business needs into comprehensive communication briefs for internal or external creative teams, facilitating the development of key messaging and value propositions.
• Drive project success through planning, timeline management, and stakeholder engagement, including alignment with global and regional leaders, content, UX, and demand generation teams.
• Lead the global reporting process for the top 12 prioritized countries, ensuring timely updates with key metrics like marketing contacts, MQLs, and opportunities.
• Support integrated campaign performance reviews, ensuring timely reporting and sharing of learnings.
• Collaborate with regional teams to establish activation plans aligned with global KPIs.

Qualifications:

• 7+ years of experience in marketing or related fields
• Experience in creative brief writing, project, and stakeholder management
• Proven analytical skills with experience using Salesforce, Adobe/Google Analytics, and similar tools; Eloqua experience is a plus.