Demand Generation Manager at High-Growth HR Tech

Grey Matter Recruitment; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A fast-evolving HR Tech firm is seeking a Demand Generation Manager to drive pipeline growth and market expansion. In this high-visibility role, you will lead multiple campaigns across various channels, collaborate with Sales and Product teams, and leverage your 5+ years of B2B demand generation experience. You will use tools like HubSpot to optimise performance and ensure measurable impact on revenue and growth within a supportive environment focused on innovation and results.

Benefits

Opportunity to shape demand generation

Supportive environment

High visibility role

Qualifications

• 5+ years’ experience in a B2B demand generation role.
• Proven track record of delivering and optimising multi-channel campaigns.
• Deep experience using marketing automation and CRM tools.

Responsibilities

• Own end-to-end demand generation campaigns across various channels.
• Lead digital growth initiatives for paid and organic channels.
• Design and optimise marketing automations and workflows.

Skills

B2B demand generation experience

Multi-channel campaign delivery

Analytical and data-driven mindset

Cross-functional collaboration

Education

Bachelor’s degree in Digital Marketing or related field

Tools

HubSpot

Pipedrive

Job description

A fast-evolving HR Tech business is entering a major growth phase, launching a new go-to-market strategy and expanding its product platform. As part of this transformation, they are seeking a Demand Generation Manager to play a pivotal role in driving pipeline growth and market expansion.

This role offers the opportunity to make a visible impact within a business that values innovation, ambition and data-led decision making. The successful candidate will take ownership of demand generation activity across multiple products and channels, supporting growth plans through 2026 and beyond.

Key responsibilities include:

• Owning end-to-end demand generation campaigns across email, paid media, webinars and account-based marketing (ABM)
• Leading digital growth initiatives across paid and organic channels, including search, social, display and website optimisation
• Designing and optimising marketing automations, workflows and customer journeys within CRM and marketing platforms
• Ensuring seamless integration between marketing activity and CRM systems to support pipeline health and customer engagement
• Developing and executing targeted ABM programmes for high-value accounts
• Analysing campaign performance end-to-end, translating data into actionable insights and optimisation recommendations
• Supporting product positioning, advertising placement and event strategy in collaboration with Brand and Product teams
• Managing external agencies and partners to ensure high-quality delivery and performance

The ideal candidate will have:

• 5+ years’ experience in a B2B demand generation role
• A proven track record of delivering and optimising multi-channel campaigns
• A highly analytical, data-driven mindset with strong reporting capability
• Deep experience using marketing automation and CRM tools
• Confidence working cross-functionally with Sales, Brand, Product and Customer teams
• Strong motivation to drive measurable impact through leads, pipeline and revenue

Skills & Experience:

• Demonstrable experience in demand generation strategy, execution and performance management
• Strong customer journey mapping and campaign optimisation capability
• Advanced experience with HubSpot (essential); familiarity with Pipedrive highly desirable
• Proficiency across marketing technology stacks and analytics tools
• Bachelor’s degree in Digital Marketing or a related field preferred

Why Apply:

• Opportunity to shape and scale demand generation within a growing, ambitious business
• High visibility role with clear impact on revenue and growth
• Supportive environment that values autonomy, expertise and results

If you feel you have the relevant experience please reply to this advert or email your CV to [e-mail]