Data Science Manager: Marketing Mix & Incrementality Lead

Dentsu; Leeds; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

Dentsu is seeking a Data Science Manager to lead marketing effectiveness projects using Marketing Mix Modelling (MMM) or incrementality experiments. The role involves independent analysis, cross-functional collaboration and clear client communication.

Hybrid work with offices in London, Manchester, Leeds or Edinburgh is available. Strong statistical knowledge, advanced Excel/PowerPoint skills and the ability to present actionable insights will be essential for driving business impact for our

Qualifications

• Experience delivering marketing effectiveness analytics independently, specialising in MMM or incrementality experiments, with hands‑on use of analytical software.
• Core statistical knowledge and an understanding of how to apply it to robust models or experiments.
• An understanding of the requirements, limitations and value of MMM, attribution, experimentation and incrementality testing, and how they work together in a holistic measurement framework.
• A strong understanding of marketing theory and how marketing contributes to business success.
• The ability to explain complex analysis simply, communicate with clients and stakeholders, and guide and train junior colleagues.
• Advanced proficiency in Excel and PowerPoint.

Responsibilities

• Independently build marketing mix models or design and analyse incrementality experiments, depending on your specialism.
• Deliver marketing effectiveness projects across our services, including MMM, attribution reporting, experimentation, incrementality testing and bespoke media analytics.
• Act as the client lead for small to medium-sized projects, ensuring high-quality delivery.
• Keep internal and external stakeholders informed through clear, effective communication.
• Create and present compelling stories from your analysis, explaining what the findings mean for marketing and business decisions.
• Create measurement frameworks and strategies that bring different analytical approaches together.
• Work with cross-functional teams to develop statistically robust methodologies and actionable insights.

Skills

MMM expertise

Incrementality analytics

Client leadership

Statistical knowledge

Excel

PowerPoint

Tools

Analytical software

Job description

Dentsu is seeking a Data Science Manager to lead marketing effectiveness projects using Marketing Mix Modelling (MMM) or incrementality experiments. The role involves independent analysis, cross-functional collaboration and clear client communication.

Hybrid work with offices in London, Manchester, Leeds or Edinburgh is available. Strong statistical knowledge, advanced Excel/PowerPoint skills and the ability to present actionable insights will be essential for driving business impact for our