Data Science Manager: Marketing Analytics & Incrementality

Dentsu Aegis Network Ltd.; Leeds; Hybrid; GBP 85,000 - 120,000; Full time

Job summary

Dentsu Aegis Network Ltd. in the UK is seeking a Data Science Manager to lead measurement projects, specialising in Marketing Mix Modelling (MMM) or incrementality experiments.

You will work with cross-functional teams to design robust methodologies, deliver insights, and present actionable recommendations to clients. This permanent, hybrid role can be based in London, Manchester, Leeds, or Edinburgh, with a competitive salary and tailored benefits.

Qualifications

• Experience delivering marketing effectiveness analytics independently.
• Specialise in MMM or incrementality experiments.
• Ability to explain complex analysis simply.
• Strong communication with clients and stakeholders.
• Advanced proficiency in Excel and PowerPoint.

Responsibilities

• Independently build marketing mix models or design incrementality experiments.
• Deliver marketing effectiveness projects across MMM, attribution reporting, experimentation and analytics.
• Act as the client lead for small to medium projects, ensuring high-quality delivery.
• Keep stakeholders informed through clear communication.
• Create and present compelling stories from analysis and explain business implications.
• Develop measurement frameworks that integrate different analytical approaches.
• Work with cross-functional teams to develop robust methodologies and actionable insights.
• Utilise analytical software to deliver MMM or incrementality analyses.

Skills

MMM (Marketing Mix Modelling)

Incrementality testing

Client leadership

Statistical modelling

Cross-functional collaboration

Excel

PowerPoint

Tools

Excel

PowerPoint

Job description

Dentsu Aegis Network Ltd. in the UK is seeking a Data Science Manager to lead measurement projects, specialising in Marketing Mix Modelling (MMM) or incrementality experiments.

You will work with cross-functional teams to design robust methodologies, deliver insights, and present actionable recommendations to clients. This permanent, hybrid role can be based in London, Manchester, Leeds, or Edinburgh, with a competitive salary and tailored benefits.